Jacques Bouchard

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For the Canadian businessman, see Jacques J. Bouchard.
Jacques Bouchard
Born (1930-08-29)August 29, 1930
Montreal, Quebec
Died May 29, 2006(2006-05-29) (aged 75)
Known for Founder of one of the largest Francophone advertising agencies in Canada
Awards Order of Canada
National Order of Quebec

Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.

In 1999, he was made a Member of the Order of Canada.[1] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.[2]


  1. ^ Order of Canada citation
  2. ^ "Citation". National Order of Quebec (in French). 

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