August 29, 1930|
|Died||May 29, 2006(aged 75)|
|Known for||Founder of one of the largest Francophone advertising agencies in Canada|
|Awards||Order of Canada
National Order of Quebec
Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.
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