Jagmohan Raju

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Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing.[1] He is the author of the book Smart Pricing.[2]

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References

  1. ^ "Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price".
  2. ^ "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".
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