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James Moir (usually known as Jim Moir) was a senior BBC executive for many years until his retirement in 2003. Among the programmes he produced were Bruce Forsyth and the Generation Game from 1971-75.
Having been BBC Head of Light Entertainment from 1987–1993, he was appointed Controller of BBC Radio 2 in 1995 and took up his post in 1996. Many assumed this would be a quiet end to his career but he turned the station from a declining backwater to the most popular in the UK, winning back many former Radio 1 listeners who had defected to commercial radio. This was achieved through broadcasters like Steve Wright, Johnnie Walker, Janice Long, Paul Gambaccini, Lynn Parsons, Bob Harris and Alan Freeman, all of whom joined Radio 2 during Moir's controllership.