James Northfield

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James Northfield (1887 - 1973) was an Australian graphic artist active from the 1910s through to the 1960s. He illustrated many commercial and government advertisements which depict Australian scenery, wildlife and daily life[1] and also demonstrate the priorities of the government of the day.[2][3]

Northfield is best known as the designer of a series of posters for the Australian National Travel Association promoting Australian holiday destinations to local and overseas travellers.[4][5] Many of these 'Travel Poster' designs were included in the 1999-2000 exhibition Follow the Sun - Australian travel posters 1930s–1950s at the National Library of Australia, and in various other public exhibitions.[6]

Northfield also created a series of patriotic posters during World War II.[7][8]

A detailed monograph of Northfield's work, James Northfield and the Art of Selling Australia, has been completed by author Michelle Hetherington of the National Museum of Australia.[9]


  1. ^ "Triumph in the Tropics: Selling Queensland". Centre for the Government of Queensland
  2. ^ Caban, Geoffrey (1 January 1983). A Fine Line: A History of Australian Commercial Art. Hale & Iremonger. ISBN 978-0-86806-012-5.
  3. ^ Crawford, Robert; Stuart, Judith & Humphery, Kim (1 August 2010). Consumer Australia: historical perspectives. Cambridge Scholars. ISBN 978-1-4438-2270-1.
  4. ^ Butler, Roger & National Gallery of Australia (2007). Printed images by Australian artists, 1885-1955. National Gallery of Australia. ISBN 978-0-642-54204-5.
  5. ^ Hogben, Paul & O'Callaghan, Judith (1 June 2014). Leisure Space: The Transformation of Sydney, 1945-1970. NewSouth. pp. 36–. ISBN 978-1-74224-680-2.
  6. ^ Crawford, Robert. "James Northfield and the Art of Selling Australia by Michelle Hetherington" (review). National Library of Australia
  7. ^ Stanley, Peter (3 June 2008). Invading Australia: Japan and the Battle for Australia, 1942. Penguin Group Australia. ISBN 978-0-670-02925-9.
  8. ^ Kwan, Elizabeth (1 May 2006). Flag and Nation: Australians and their national flags since 1901. UNSW Press. pp. 56–. ISBN 978-1-74224-687-1.
  9. ^ Australian Book Review. Australian Book Review. 2006.

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