John-Bryan Hopkins

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John-Bryan Hopkins (born September 9, 1971) is a food blogger located in Birmingham, Alabama.[1]. He is best known for creating the Foodimentary food blog, his prolific social media presence, and creating the food holiday calendar adopted by Google.

Biography[edit]

John-Bryan Hopkins began his career as an interior designer working in Birmingham, Alabama.

Hopkins began food blogging in 2005. While discussing his thoughts about addressing and changing the fundamental conversation around food, he created the idea and name of his blog, Foodimentary. Soon afterwards Hopkins began blogging under the Foodimentary name. Later, Hopkins would acknowledge the Foodimentary idea allowed him to look beyond food recipes and cooking stores to explore the history and culture of food.[2]

Hopkins was an early Twitter adopter. He began using the new social media platform in 2007 when the network was only a year old. Due to the complications of early Twitter, Hopkins learned to use simple, shareable language without the need for additional characters or visual assistants to organically grow his audience. He was awarded two Shorty Awards for his role as a food influencer on social media.[3]

Hopkins' food holiday calendar evolved from his role as a food blogger and social influencer. He decided on the new direction from his and his audience's interest in food history. Instead of charging brands or companies for inclusion, Hopkins used a base of already established food holidays. He further filled out the calendar based on interesting and loved foods and drinks. The calendar was immensely popular. In 2015, Google adopted the Foodimentary calendar to populate its search results and food holiday calendar.[4][5]

Hopkins has garnered recognition from a number of media organizations, including the Shorty Awards, Time, Inc., Mashable, and Klout. He is also considered a southern cuisine expert, and has been featured on Food Network,[6] Cooking Channel,[7] Epicurious,[8] Slate,[9] Los Angeles Times,[10] and New York Times.[11]

Hopkins book, Foodimentary: Celebrating 365 Food Holidays, is scheduled to publish on September 26, 2017 through an exclusive deal with Books-A-Million. The book will release through other booksellers beginning January 2, 2018.

Awards[edit]

In February 2009, Hopkins was awarded the Best in Food category at the first annual Shorty Awards.[12] He was awarded the Best in Food category for a second time at the second annual Shorty Awards in 2010.[13]

In 2013, Hopkins was named one of the 140 Best Twitter Feeds by TIME.[14]

SocMetrics currently recognizes Foodimentary as the Top Food Influencer on social media.[15]

Bibliography[edit]

In 2015, Hopkins contributed to the Oxford Companion to Sugar and Sweets published by Oxford University Press.[16]

Hopkins' first book Foodimentary: Celebrating 365 Food Holiday was published in 2017.[17][18]

References[edit]

  1. ^ Curry, James (2012-02-09). "Q&A With Twitter/Shorty Awards Winner Foodimentary". epicurious.com. Retrieved 2017-08-14. 
  2. ^ "Q&A with John-Bryan Hopkins (Foodimentary)". bigcom.com. BIG Communications. Retrieved 2017-08-14. 
  3. ^ "John-Bryan Hopkins, The Foodimentary Guy, has Won the Shorty Award "Best in Food"". businesswire.com. Business Wire. Retrieved 2017-08-14. 
  4. ^ "Q&A with John-Bryan Hopkins (Foodimentary)". bigcom.com. BIG Communications. Retrieved 2017-08-14. 
  5. ^ "National Food Holidays". Google. Retrieved 2017-08-14. 
  6. ^ "50 States, 50 Tacos". foodnetwork.com. Retrieved 2017-08-15. 
  7. ^ Log On & Eat With Eden Grinshpan (TV). Cooking Channel. 2013-11-19. 
  8. ^ Curry, James (2012-02-09). "Q&A With Twitter/Shorty Awards Winner Foodimentary". epicurious.com. Retrieved 2017-08-14. 
  9. ^ Ransom, Diana. "Why the Best Shopping Holiday is One You Make Yourself". Slate. Retrieved 2017-08-14. 
  10. ^ "Bacon: Cover it in chocolate, and more". Los Angeles Times. Retrieved 2017-08-14. 
  11. ^ Dougherty, Connor. "Need a Reason to Celebrate? Check Online, Where Social Media Fills the Calendar". New York Times. Retrieved 2017-08-14. 
  12. ^ "John-Bryan Hopkins, The Foodimentary Guy, has Won the Shorty Award "Best in Food"". businesswire.com. Business Wire. Retrieved 2017-08-14. 
  13. ^ "John-Bryan Hopkins, The Foodimentary Guy, has Won the Shorty Award "Best in Food"". businesswire.com. Business Wire. Retrieved 2017-08-14. 
  14. ^ "140 Best Twitter Feeds of 2013". time.com. TIME. Retrieved 2017-08-15. 
  15. ^ "Food Top 10 Influences". socmetrics.com. Socmetrics. Retrieved 2017-08-14. 
  16. ^ Goldstein, Darra (ed.). Oxford Companion to Sugar and Sweets. New York, NY: Oxford University Press. ISBN 978-0-19-931339-6. 
  17. ^ Hopkins, John-Bryan. Foodimentary: Celebrating 365 Food Holidays. New York, NY: Wellfleet Press. ISBN 978-1-57-715153-1. 
  18. ^ Allyson Reedy (October 3, 2017). "Get ready to celebrate Rocky Mountain Oysters Oct. 5 on the newest official food holiday in Colorado". Denver Post.