John Gourville
John T. Gourville is an American economist currently the Albert J. Weatherhead, Jr. Professor of Business Administration at Harvard Business School.[1][2]
References
[edit]- ^ "John T. Gourville". hbs.edu. Retrieved April 29, 2017.
- ^ Gourville, John T. (June 2006). "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. 84 (6). hbr.org: 98–106, 145. PMID 16770897. Retrieved April 29, 2017.
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