Barclaycard set up the competition to choose a Chant Laureate, who would be paid £10,000 to tour Premiership stadiums and compose football chants for the 2004–5 football season. The judging panel was chaired by the Poet Laureate, Andrew Motion, who said "What we felt we were tapping into was a huge reservoir of folk poetry." Ironically, Hurst, a Birmingham City fan, composed the winning entry about Birmingham's local rivals Aston Villa. The chant, sung to the tune of Barry Manilow's Copacabana, refers to that club's star player, Juan Pablo Ángel.
He published his first book, 'Becoming a Lawyer', in July 2013.
- "Football's first Chant Laureate". BBC News. 11 May 2004. Retrieved 13 November 2009.
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