KFC in South Africa

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KFC is the largest fast food chain in South Africa.

Operations[edit]

As of 2016, there are 828 KFC outlets in South Africa, and the company dominates the fast food market.[1][2][3] 10 percent of outlets are company owned, and 90 percent are franchise owned.[4]

Outlets sell the regional pap dish.[5]

South Africa is one of the few countries where KFC does not sell PepsiCo owned soft drinks, due to the company's historically small presence in the country.[6][7]

All of the chicken sold is reared in South Africa.[5]

History[edit]

KFC first entered the South African market in 1971.[8] The company was forced to divest its 60 company owned outlets and trademarks to a South African holding company called Devco in 1987 after the US Congress passed a law forbidding American companies from owning South African assets.[9] The company's 120 franchised outlets were not affected.[10] KFC continued to collect an administrative fee from Devco.[11] The company reacquired its former assets when sanctions were lifted in 1994.[12] By 1994 there were around 300 KFC outlets in the country.[13]

References[edit]

  1. ^ http://www.yum.com/company/
  2. ^ Hedley, Nick (June 7, 2013). "Yum to push KFC into Africa 'as fast as possible'". Business Day. Retrieved June 7, 2013. 
  3. ^ "Fast Food in South Africa". Euromonitor. Retrieved October 1, 2013. 
  4. ^ "Yum's Global Restaurant System". Yum! Brands. Retrieved April 7, 2014. 
  5. ^ a b Steyn, Lisa (June 21, 2013). "KFC's secret recipe for growth". Mail & Guardian. Retrieved April 7, 2014. 
  6. ^ "KFC Menu: Drinks". KFC South Africa. Retrieved February 12, 2013. 
  7. ^ http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1034&context=history_theses
  8. ^ Maritz, Jaco. "KFC's African adventure". How We Made It In Africa. Retrieved June 29, 2013. 
  9. ^ Dodds, Paisley (June 20, 1994). "Kentucky Fried Chicken Returns to South Africa". Associated Press. Retrieved September 27, 2013. 
  10. ^ "KFC Getting Out of South Africa". Adweek. March 16, 1987. 
  11. ^ "KFC returns to South Africa with Devco purchase". Nation's Restaurant News. June 27, 1994. 
  12. ^ "Kfc Makes Re-entry Into S. Africa Market". Chicago Tribune. 21 June 1994. Retrieved 26 September 2013. 
  13. ^ "KFC expanding in South Africa". The Atlanta Journal and Constitution. June 21, 1994. 

External links[edit]