KGMZ

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KGMZ
957FM TheGame 3D.jpg
City of license San Francisco
Broadcast area San Francisco/Oakland/San Jose, California
Branding 95.7 The Game
Slogan The Bay Area's New Sound For Sports
Frequency 95.7 MHz (also on HD Radio)
First air date June 1, 1960 (as KQBY-FM)
Format Sports Talk
HD2: Country "Wolf Country"
ERP 6,900 watts
HAAT 393 meters (1,289 ft)
Class B
Facility ID 25446
Callsign meaning K GaMeZ
Former callsigns KQBY-FM (1960-1962)
KKHI-FM (1962–1994)
KPIX-FM (1994–1997)
KOYT (1997)
KZQZ (1997–2002)
KKDV (2002–2003)
KZBR (2003–2006)
KMAX-FM (2006–2007)
KBWF (2007–2011)
Affiliations
Owner Entercom Communications
(Entercom License, LLC)
Sister stations KOIT, KUFX, KRBQ, KBLX
Webcast KGMZ Webstream
Website 957thegame.com

KGMZ (95.7 FM, "95.7 The Game") is a United States radio station located in San Francisco, broadcasting to the San Francisco Bay Area. KGMZ airs a sports format.

The station is owned and operated by Entercom Communications, and broadcasts from studios at 3rd and Howard in San Francisco, with a transmitter on San Bruno Mountain. KGMZ serves as the flagship station for the Oakland Athletics.[1]

History[edit]

KKHI (1960-1994)[edit]

The 95.7 FM frequency debuted June 1, 1960 as KQBY-FM, companion to co-owned KQBY 1550, with 10,500 watts from Mount Beacon above Sausalito, California. It was the last commercial FM application available in the San Francisco market. KQBY had been the original Top 40 music station in the Bay Area, garnering a huge market share for owner Dave Siegel. After competition eroded listeners, the station was sold to former child actor Sherwood R. Gordon, who changed the format to "beautiful music".

When Gordon ran out of money, both stations were sold to Frank Atlass, who financed the purchase from an inheritance. He changed the callsigns to KKHI-AM and KKHI-FM and tried a middle of the road music format. When he ran low on money, the staff was cut to a bare minimum and the format was changed once again, this time to classical music.[2] Debt problems forced Atlass to sell the stations in 1962.

New owner Buckley Broadcasting retained much of the staff and improved "The Classic Stations" format, attracting prestige-seeking advertisers. In 1968, because the FCC required co-owned/co-located AM and FM stations to have different programming for most of the day, automation equipment was installed for KKHI-FM, resulting in two stations operated by the same staff.

95.7 KPIX-FM (1994-1997)[edit]

Labor disputes and declining advertising support eventually brought an end to the classical music programming. The station was sold in May 1994 to Westinghouse Broadcasting, owners of KPIX-TV, and its format was dramatically changed. The station became KPIX-FM, and changed to a all-news format that June, simulcast with its AM sister station. Hosts included Dr. Laura Schlessinger. During this time, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson murder trial. In 1995, the simulcast was split when the AM side of KPIX continued with the all-news format, and KPIX-FM modified its format to Hot talk as "FM Talk 95.7 KPIX".

Z95.7 (1997-2002)/The Drive (2002-2003)[edit]

In 1997, Westinghouse, now a part of CBS Radio, sold KPIX-FM to Bonneville International due to being over FCC-mandated ownership limits as part of Westinghouse's merger with CBS. The talk format of KPIX-FM ended at 6 PM on May 30, 1997, following that day's broadcast of The Tom Leykis Show. The station then started stunting by simulcasting new sister station WTMX in Chicago for about a month. Following the stunt, the station then flipped to an upbeat CHR format as "Z95.7" on July 11, with the call letters KOYT and later KZQZ (which were adopted on July 21). The first song on the "Z" was "Get Ready For This" by 2 Unlimited. The slogan was "Today's Hit Music". The format lasted until May 5, 2002, when the station changed its format to classic hits as KKDV ("95.7 The Drive"), inspired by the success of its Chicago sister station WDRV.

95.7 The Bear (2003-2005)/Max FM (2005-2007)[edit]

WDRV's success did not translate to the Bay Area, and a year later (May 2003), the station turned to a country music format as KZBR ("95.7 The Bear"). On May 11, 2005, at Noon, the station adopted a classic hits format, but transitioned into adult hits as "MAX-FM" on April 13, 2006 with the KMAX call sign.[3] KZBR started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April 2006. The familiar voice of "Station 'owner' J J Maxwell" or “Max” was actor John O'Hurley, perhaps best known for his work on Seinfeld as catalog king J. Peterman. “It’s unexpected and a bit irreverent,” said Bonneville's Senior Regional Vice President and General Manager Chuck Tweedle. “And very much in the eclectic spirit of Max 95.7 FM.” [1]

In January 2007, Bonneville announced that it would be swapping all three of its San Francisco FM stations, including KMAX, plus $1 million, to Entercom Communications for three of Entercom's radio stations in Seattle, Washington, plus Entercom's entire radio cluster in Cincinnati, Ohio. [2] Entercom took over the station through a local marketing agreement on February 26, 2007.

95.7 The Wolf (2007-2011)[edit]

On February 28th, 2007, at 12:30 PM, after playing Venus by Bananarama and going into a stopset, KMAX-FM began stunting with an automated voice similar to Microsoft Sam counting down to 7:50 AM the next morning, March 1st, while occasionally giving quotes from movies, TV shows, songs, and pop culture references (such as "you can't handle the truth", "paper or plastic?", "when is Miller Time?", "hell yeah, turn it up, right on", etc.) or directing listeners to call numbers such as 415-777-7100 (the number for the San Francisco Chronicle's Metro Desk) or 415-954-7926 (the number for KGO-TV) for more information. The end of Max FM was notified beforehand with an e-mail sent out that morning to listeners, and shortly after 2pm that day, Max's website went offline, replaced with a message thanking listeners, giving a brief goodbye message, and telling listeners that they were "preparing a brand new radio station that we believe you will like even more than Max", promoting that it would "be fun, energetic, Bay Area focused and unlike any other station in the area", promoting said format's launch at the time aforementioned, and ending by saying "we sincerely hope you join us for the ride."

At the promised time, KMAX returned to country as "95.7 The Wolf, The Bay Area's Fresh Country", launching with 10,000 songs in a row commercial-free, with the first song being "Save A Horse (Ride A Cowboy)" by Big & Rich. The launch of "The Wolf", and most of the initial imaging production was created by Krash Creative Solutions, and was also simulcast live from the main stage at the Country Radio Seminar in Nashville, being heard by hundreds of radio and record executives. On March 19, 2007, KMAX changed their call letters to KBWF to go with the "Wolf" branding.

After playing 10,000 songs in a row, they continued with an additional 15,000 songs still commercial-free. On April 2, 2007, The Wolf began adding jocks, with Nikki Landry doing mid-days, JoJo Kincaid on afternoons and the Nite Wolf with Mark "Tic Tak" Allen on nights. On April 16, 2007, The Wolf brought in The Y'all Turnative Morning Show with Gill Alexander, LeBaron Meyers, Marcus Osborne, Sue Hall and Eddie King.

KBWF became the Oakland Athletics flagship station, replacing KTRB, on March 31, 2011. The first game broadcast was on April 1, 2011.[1]

Sports Radio 95.7/95.7 The Game (2011-Present)[edit]

On April 15, 2011, at 10 am, The Wolf signed off with "Heads Carolina, Tails California" by Jo Dee Messina. 95.7 then began stunting with a montage of various San Francisco sports highlights of the last few decades.

At 4 pm, the new "SportsRadio 95.7" soft-launched with the Oakland A's pre-game show with Chris Townsend and the game following. After the game, the station resumed its stunting, which lasted until the following Monday morning at 6 am, when SportsRadio 95.7 made its official debut.

On August 1, 2011, at 6 am, the station relaunched as "95.7 The Game", completing the flip to sports with a new official on-air lineup. The station also changed their calls to KGMZ to go with the "Game" moniker.

The change to all-sports briefly left San Francisco once again as the largest radio market without a full power country station (this changed in May 2014, when KSJO flipped from ethnic programming to country as "Nash FM"). However, the format remains on 95.7 HD2 as "Wolf Country 95.7." Before the changeover, it aired classic country as "The Deuce".

On-air staff[edit]

Weekday lineup[edit]

The lineup (as of April 2, 2015) is as follows

  • Morning Show (6 am – 10 am): Mornings with Chad, Joe and Lo – Chad Doing, Joe Fortenbaugh & Lorenzo Neal
  • Late Mornings (10 am – 12 pm): Haberman & Middlekauff – Guy Haberman & John Middlekauff
  • Mid-Days (12 pm - 3 pm): The Afternoon Delight – John Lund & Greg Papa
  • Afternoon Drive (3 pm – 7 pm): The Damon Bruce ShowDamon Bruce
  • Weekend's/Fill-ins: “The Three Amigos”: Victor “Big Daddy” Zaragoza, Rudy Ortiz and Brandon Santiago, Roxy Bernstein, John Dickinson, Daryle “The Guru” Johnson, Lincoln Kennedy, Mike McLaughlin, Scott Reiss, Josh Rosenberg, Rick Tittle, Chris Townsend & Zakariah Slenderbrook
  • Program Director: Jason Barrett
  • Assistant Program Director: Jeremiah Crowe
  • Imaging Director: Jeff Schmidt
  • Station Voice: Steve Stone

ESPN Programming[edit]

Insiders[edit]

Former Staff[edit]

  • Don Imus (Morning Host "Imus In The Morning" 1994–1997)
  • Dr. Laura Schlessinger (Midday Host 1994–1997)
  • Dr. Nancy Snyderman (Late Morning Host 1997)
  • Eric Davis (Afternoons "The Drive" host 2011-2012) - Now host of NFL AM at NFL Network

References[edit]

External links[edit]