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City Hobbs, New Mexico
Broadcast area Southwestern New Mexico
Frequency 1390 kHz
First air date August 26, 1954
Format Adult standards
Power 5,000 watts day
500 watts night
Class B
Facility ID 1313
Transmitter coordinates 32°44′21″N 103°10′48″W / 32.73917°N 103.18000°W / 32.73917; -103.18000Coordinates: 32°44′21″N 103°10′48″W / 32.73917°N 103.18000°W / 32.73917; -103.18000
Former callsigns KUCU (1996-1998)
KHOB (1954-1996)
Owner American Asset Management
Webcast Listen live

KHOB (1390 AM) is a radio station licensed to Hobbs, New Mexico, United States. The station is currently owned by American Asset Management.[1] On May 21, 2017, KHOB changed to an adult standards format with local news and events. It previously carried a sports format.[citation needed]


  1. ^ "KHOB Facility Record". United States Federal Communications Commission, audio division. Retrieved 2012-01-16. 

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