|Branding||95.7 The Party|
|Slogan||Denver's #1 Hit Music Station|
|Frequency||95.7 MHz (also on HD Radio)|
|Translator(s)||101.7 K269CL (Evergreen)
107.9 K300CP (Denver, relays HD2)
|First air date||1968 (as KMYR at 95.5)|
|Format||FM/HD1: Top 40 (CHR)
HD2: Active Rock (KBPI simulcast) "107.9 KBPI"
HD3: Dance/EDM "Evolution"
|Callsign meaning||KParTy (T)|
|Former callsigns||KMYR (1968-1975)
|Former frequencies||95.5 MHz (1968-1970)|
(Citicasters Licenses, Inc.)
|Sister stations||KBCO, KBPI, KHOW, KDSP, KOA, KRFX, KTCL, KWBL|
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KPTT (95.7 FM) is a commercial radio station located in Denver, Colorado airing a Top 40 (CHR) music format branded as 95.7 The Party. Owned by iHeartMedia, the station has studios in Southeast Denver, while the transmitter site is atop Lookout Mountain in Golden.
KHOW/adult contemporary formats
KPTT signed on in 1968 as MOR KMYR, which was at 95.5 before moving to its current frequency in 1970. It went through a succession of adult contemporary music formats as KHOW-FM (1975–76, 1980–83, and 1991–93), and KXKX (1977–80). 95.7 FM was (and continues to be) co-owned with its long-time sister station KHOW. The stations were owned by Doubleday and Company until 1981 when Doubleday sold the KHOW stations to Metromedia.
On July 19, 1983, KHOW-FM dropped its then two year-old album rock format and changed to Top 40 (CHR) as KPKE, All Hit 96 FM, Denver's Brand New Peak. KPKE had some of the highest ratings in the market. In 1986, all of Metromedia's stations, including KPKE, were spun off into a new company titled Metropolitan Broadcasting. In 1987, KPKE changed back to adult contemporary, this time as KSYY, "Sunny 95.7". In April 1988, Legacy Broadcasting, owned by Robert F.X. Sillerman, bought Metropolitan. Two months later, Command Communications bought the station. In November 1989, Viacom bought the station.
Smooth Jazz 95.7
In October 1993, shortly after Noble Broadcast Group acquired the station, KHOW-FM adopted the smooth jazz format and KHIH calls. (KHIH was on 94.7 FM until Salem purchased the station that same month and dropped it for a religious format.) In 1996, Noble merged with Jacor, as part of the Telecommunications Act of 1996. In 1999, Jacor would merge with Clear Channel Communications (now known as iHeartMedia).
95.7 Kiss FM
On September 1, 2000, KHIH changed to Mainstream Top 40 as KFMD, "95.7 KISS FM", giving the market its first regular Top 40 outlet since KHHT's demise in 1997. (The smooth jazz format was picked up by KCKK 104.3 later that day.) But after four years, their attempts at taking out both rhythmic Top 40 KQKS and adult Top 40 KALC would work against them, resulting in KFMD flipping to KMGG, a Hispanic Urban format known as "Mega 95-7", on April 27, 2005.
KMGG was also one of 4 FM stations targeting the Mile High City's Hispanic population, the other three being KJMN, KKCS and KXPK. But unlike the latter three, KMGG was more focused on the bilingual-speaking second and third generation Hispanics. They managed to take advantage of KQKS' decision to hold off on certain Reggaeton and Hispanic hip-hop tracks. However, this didn't help the stations ratings, as it was continually ranked low in the Arbitron ratings.
The Party as Rhythmic AC
On September 18, 2006, at midnight, after ending its "Sunday Night Sabor" show and playing "My Way" by Frank Sinatra, KMGG became KPTT, a Rhythmic Adult Contemporary format targeting females ages 25–49 and billed itself as "95-7 The Party." Their first song was P!nk's "Get The Party Started". When it was airing the format, it was more hip-hop friendly (and at times, even leaning towards a Rhythmic Top 40), playing old school and some disco and R&B, mostly trying to target the market's White, Hispanic, and small African-American audiences, as well as the older audience of KQKS, and to fill the adult-targeting Rhythmic void after KDJM (which aired a rhythmic oldies format (similar to Rhythmic AC)) changed in December 2005. The station aired a Sunday-Thursday night slow jams program called "Between The Sheets". The station also served as the Denver outlet for Whoopi Goldberg's syndicated morning show, which was produced by Premiere Radio Networks, whose parent company Clear Channel also owns KPTT. The show was discontinued in 2008 when Whoopi quit the show.
Back to Top 40
On May 15, 2009, due to low ratings, the station changed back to Top 40 (CHR). Morning show host Issa, who took over the morning drive slot after the cancellation of Whoopi's show, was moved to middays and was replaced by Johnjay & Rich, who are syndicated from KZZP in Phoenix, Arizona. There was also another top 40 station in Denver that arrived before KPTT's change to top 40, which is KONN (now KFCO), owned by Max Media.
As a Rhythmic
By March 2010, KPTT shifted to Rhythmic Top 40 altogether, thus putting it in direct competition with KQKS. On November 1, 2010, Johnjay & Rich were dropped from morning drive and were replaced with a music-intensive morning show hosted by former night host Chino. At the same time, the station introduced a new logo, which is loosely based on KYLD in San Francisco. This shift to Rhythmic Top 40 has proven to be its most successful, giving KQKS a serious competitor.
Returning to Top 40
By the Fall of 2014, KPTT began making a transition back to a Top 40 (CHR) direction with the inclusion of more Pop tracks while maintaining a Rhythmic presentation, which in turn has helped the station overtake KQKS in terms of ratings and audience cumes. The transition became official by April 2015, when Billboard moved KPTT from the Rhythmic Panel to the Top 40 (CHR) panel. Mediabase would follow suit in May 2015. The following month, KPTT adopted the "Denver's #1 Hit Music Station" slogan. In November 2015, the station brought in a new morning show, JJ & Deanna.
The current weekday airstaff includes:
JJ & Deanna (5AM-10AM)
Angela Cortez (10AM-3PM)
KPTT is consistently the #1 or #2 radio station in terms of cume in all demographics in the Denver market.
In July 2006, KPTT's HD2 subcarrier signed on with a format focusing on Spanish Oldies. In September 2006, they replaced the format with KPTT's previous Hispanic rhythmic format. This was later replaced with "Pride Radio", which targeted the LGBT community; in the Summer of 2012, this was replaced with "Club Phusion" which airs dance music.
- "Airwaves sizzle as corporations battle for dominance", The Denver Post, October 31, 1993.
- http://www.whoopi.com/splash, Retrieved on 2007/04/21.
- Roberts, Michael (May 1, 2009). "George McFly of the Party on being laid off by Clear Channel Denver". Westword. Village Voice Media. Retrieved May 3, 2009.
- Official KPTT Website
- KPKE audio clip from 1985
- Query the FCC's FM station database for KPTT
- Radio-Locator information on KPTT
- Query Nielsen Audio's FM station database for KPTT
- Query the FCC's FM station database for K269CL
- Radio-Locator information on K269CL
- Query the FCC's FM station database for K300CP
- Radio-Locator information on K300CP
- FCC history cards for KPTT