Keith Ferrazzi

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Keith Ferrazzi
Keith Ferrazzi.jpg
Keith Ferrazzi
Occupation Chairman & Founder of Ferrazzi Greenlight, author, public speaker
Website keithferrazzi.com

Keith Ferrazzi is an American author and entrepreneur.[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?[3][4]

Early life and education[edit]

Ferrazzi was born and grew up in Pennsylvania.[5] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.[6]

Career[edit]

After graduating from Harvard, he joined management consulting firm Deloitte as an entry level analyst, and rose to become the company's chief marketing officer (CMO).[7] At age 32, he was hired by Starwood Hotels to be their CMO, reportedly the youngest CMO in the Fortune 500 at the time.[7] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[7][6]

Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.[8]

Keith Ferrazzi (right) with Alexey Kekulov in Moscow

Books[edit]

Ferrazzi has written two networking books that were New York Times bestsellers. His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005.[2][9] His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009.[4]

References[edit]

  1. ^ "15 People Who Are Taking Networking To A New Level". FastCompany.com. 2014-09-19. Retrieved 2016-05-09. 
  2. ^ a b "How CEOs Do Burning Man". Fast Company. Retrieved 2016-02-18. 
  3. ^ ""Never Eat Alone" Author Keith Ferrazzi: Business Relationships". cbsnews.com. 2007-11-12. Retrieved 2015-05-13. 
  4. ^ a b "NY Times Best Seller List". NYTimes.com. 2009-06-14. Retrieved 2016-05-09. 
  5. ^ "Working With an Ex, and Keeping It Civil". nytimes.com. 2006-04-30. Retrieved 2015-05-13. 
  6. ^ a b "The 10 Secrets of a Master Networker". Inc.com. 2003-01-01. Retrieved 2016-02-18. 
  7. ^ a b c "You don't have to be well liked to succeed". money.cnn.com. 2006-05-16. Retrieved 2016-05-09. 
  8. ^ "Keith Ferrazzi – Why Relationships Are Crucial to Success". wharton.upenn.edu. 2014-02-19. Retrieved 2016-05-09. 
  9. ^ "Networking In The Internet Era: An Interview With Keith Ferrazzi". Forbes. Retrieved 2016-02-18. 

External links[edit]