Keith Ferrazzi

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Keith Ferrazzi
Keith Ferrazzi headshot.png
Keith Ferrazzi
Occupation CEO of Ferrazzi Greenlight, author, public speaker
Website keithferrazzi.com

Keith Ferrazzi is an American author, public speaker, and the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[1] He is perhaps best known for writing the business networking book Never Eat Alone.[2]

Life and career[edit]

Early life and education[edit]

Ferrazzi grew up in Pennsylvania, the son of a steelworker and cleaning lady. His father was able to talk The Kiski School outside of Pittsburgh, PA into giving him a full scholarship.[3] Ferrazzi then attended Yale University, where he founded the Sigma Chi chapter there. He later attended Harvard Business School.[4]

Business career[edit]

After graduating from Harvard, he joined management consulting firm Deloitte as an entry level analyst, and rose through the company to eventually sit on the executive committee, including getting nominated as partner.[5] At age 32, he was hired by Starwood Hotels to be their chief marketing officer (CMO), and was reportedly the youngest CMO in the Fortune 500.[5] In 2000, he left Starwood to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[5][4]

Ferrazzi Greenlight[edit]

Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The firm and Institute focus on the importance of positive relationships to business success.[6]

Networking and publishing[edit]

Ferrazzi has been described as a master "networker."[4][7] His first book, Never Eat Alone, was based on his networking experiences.[1] The book was published in 2005 and became a NY Times best seller.[7] His second book, Who's Got Your Back?, was published in 2009 and was a NY Times #1 best seller.[8] He has also written articles on networking and management for the Harvard Business Review.[9][10]

External links[edit]

References[edit]

  1. ^ a b "How CEOs Do Burning Man". Fast Company. Retrieved 2016-02-18. 
  2. ^ "Leadership Hall of Fame: Keith Ferrazzi, Author of "Never Eat Alone"". FastCompany.com. 2011-01-27. Retrieved 2016-05-16. 
  3. ^ "Working With an Ex, and Keeping It Civil". nytimes.com. 2006-04-30. Retrieved 2015-05-13. 
  4. ^ a b c "The 10 Secrets of a Master Networker". Inc.com. 2003-01-01. Retrieved 2016-02-18. 
  5. ^ a b c "You don't have to be well liked to succeed". money.cnn.com. 2006-05-16. Retrieved 2016-05-09. 
  6. ^ "Keith Ferrazzi – Why Relationships Are Crucial to Success". wharton.upenn.edu. 2014-02-19. Retrieved 2016-05-09. 
  7. ^ a b "Networking In The Internet Era: An Interview With Keith Ferrazzi". Forbes. Retrieved 2016-02-18. 
  8. ^ "NY Times Best Seller List". NYTimes.com. 2009-06-14. Retrieved 2016-05-09. 
  9. ^ "How to Turn a Relationship Into a Sale". hbr.org. 2012-07-11. Retrieved 2016-05-21. 
  10. ^ "Virtual Teams Can Outperform Traditional Teams". hbr.org. 2012-03-20. Retrieved 2016-05-21.