Knock-off Nigel

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Knock-off Nigel was an anti-piracy campaign in the United Kingdom.

The campaign included a series of television advertisements in which the eponymous Nigel was described as having bought pirated DVDs, illegally downloaded films, and so on, to the accompaniment of a derisive song: "He's a knock-off Nigel..." As a result of his wrongdoings, Nigel was left lonely and despised by his peers.

There were also ads which included the movies Ratatouille and WALL-E, the latter which was put on some Disney Pixar DVDs in the US, but "Don't be a knock-off Nigel" was replaced by "Don't buy rubbish!"[1][2]


  1. ^ Cellan-Jones, Rory (2009-04-02). "Goodbye "Knock-off Nigel"". (blog) (BBC News). Retrieved 2011-07-20. 
  2. ^ Rohrer, Finlo (2009-06-18). "Getting inside a downloader's head". BBC News. Retrieved 2011-07-20. 

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