The examples and perspective in this article or section might have an extensive bias or disproportional coverage towards one or more specific regions. (June 2017) (Learn how and when to remove this template message)
Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of New Age goods and services.
Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.
Products and services
The marketplace includes goods and services such as:
- Organic and locally grown food
- Organic and natural personal care products
- Hybrid and electric cars as well as city bicycles
- Green and sustainable building
- Sustainable or Ecotourism
- Energy efficient electronics/applicances
- Socially responsible investing
- Natural household products (paper goods and cleaning products)
- Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
- Fair trade products
- Literature in the Mind/Body/Soul, Holistic Health, and New Age genres
LOHAS is a recognised market segment in the USA, Western Europe and Asian countries including Japan, Singapore and Taiwan.
The Japanese government have a campaign called "Cool Biz", it encourages offices to allow their workers to remove the tie and adopt light-colored business suits. This made a great contribution to the environment as offices adjusted their themostats up to 28 degree Celsius, subject to the government's instruction.
- Green marketing
- Natural Capitalism
- Simple living – Sometimes called LOVOS, Lifestyles of Voluntary Simplicity
- Sustainable business
- Triple bottom line
- Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section. New York Times.
- Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine. Nielsen Business Media. Retrieved 2014-04-06.
- Judith Rosen (2002-05-27). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly.
- David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life.
- Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies. 31 (Volume 31 Issue 1): Page 57–65. doi:10.1111/j.1470-6431.2005.00485.x.
- Halweil, Brianink =; Lisa Mastny; Erik Assadourian; Linda Starke; Worldwatch Institute (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. p. 167. ISBN 0-393-32539-3.
-  LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
- LOHASwire.com Canadian news wire agency specializing in LOHAS
-  Chic Cities - A current weekend series on Hong Kong / Shanghai / Tai Pei Lifestyle with introduction to latest trends, places of interest, shops and restaurants, celebrity interviews and many more.
- The Source Asia Hong Kong based Online Magazine focused on LOHAS and Holistic living.
- LOHAS and The Indigo Dollar: Growing The Spiritual Economy Article critical of LOHAS' mobilization of spirituality.
-  On the New Economy - A blog featuring trends, businesses and products LOHAS buy and sell.
|This marketing-related article is a stub. You can help Wikipedia by expanding it.|