|Founded||21 January 1973|
|Headquarters||Solihull, West Midlands, UK|
|Great Britain, Northern Ireland and Republic of Ireland|
|Products||Consumer Finance SOlutions, Retail Finance, Credit Cards, Affinity Loans, Premium Finance|
|Revenue||£1.6 billion (2016)|
Number of employees
|Website||www.bnpparibas-pf.co.uk , www.creation.co.uk |
BNP Paribas Personal Finance (previously LaSer UK) is a provider of Consumer Finance Solutions, operating in the UK and Republic of Ireland markets. The company operates credit and loyalty programmes for business partners across multiple sectors – including retail, household, insurance, entertainment and leisure.
BNP Paribas Personal Finance manages four million customers and 300 UK partnerships, and in 2016 financed £1.6 billion in credit. The company's operations are in Solihull and Belfast where it employs 740 people.
BNP Paribas Personal Finance consists of two separate companies: Creation Financial Services Limited and Creation Consumer Finance Limited, collectively trading under the name of Creation.
BNP Paribas Personal Finance is fully owned by BNP Paribas- a leading, global bank. With the support of such a globally recognised bank, they have the financial position to be a key player in the financial services market.
The company began its existence in 1973 as the financial services arm of Selfridges and the company eventually became SearsCard, with its primary function to provide store card facilities for retail companies within the Sears PLC Group.
In the late nineties, the company was rebranded as Creation Financial Services Limited.
In 2004, Creation expanded into cobrand credit cards with the launch of a number of programmes in the football arena, providing credit cards to clubs in the Premiership and Football League Championship.
In 2006, Creation acquired Belfast based Open and Direct Retail Services (ODRS).
In 2007, the LaSer Group was formed by Creation’s parents, including rebranding the group companies across Europe and LaSer UK was formed.
In 2008, LaSer UK in-sourced its customer services and collections teams.
In 2010 LaSer UK announced it would be supplying fixed term credit for DSG International the owners of Dixons, Currys and PC World.
In 2017 LaSer UK rebranded to become BNP Paribas Personal Finance
BNP Paribas Personal Finance provides responsible consumer finance solutions including retail point of sale finance, credit cards, affinity loans and insurance premium finance.
In late 2012 Creation Financial Services redeveloped and relaunched their total Online Servicing suite for Card, ensuring that this was a key servicing channel for their customer base.
In 2017 BNP Paribas Personal Finance won Best Credit Card of the Year for the Asda Money Cashback Credit Cards
Corporate Social Responsibility
BNP Paribas Personal Finance operates a "Make A Difference" programme, encouraging staff to support local charities and the local community through fundraising and volunteering initiatives.