LaSer UK

From Wikipedia, the free encyclopedia
Jump to: navigation, search
BNP Paribas Personal Finance (Previously LaSer UK)
Industry Financial services
Founded 21 January 1973
Headquarters Solihull, West Midlands, UK
Area served
Great Britain, Northern Ireland and Republic of Ireland
Products Consumer Finance SOlutions, Retail Finance, Credit Cards, Affinity Loans, Premium Finance
Revenue £1.6 billion (2016)
Number of employees
740 (2017)
Website [1], [2]

BNP Paribas Personal Finance (previously LaSer UK) is a provider of Consumer Finance Solutions, operating in the UK and Republic of Ireland markets. The company operates credit and loyalty programmes for business partners across multiple sectors – including retail, household, insurance, entertainment and leisure.

BNP Paribas Personal Finance manages four million customers and 300 UK partnerships, and in 2016 financed £1.6 billion in credit. The company's operations are in Solihull and Belfast where it employs 740 people.

BNP Paribas Personal Finance consists of two separate companies: Creation Financial Services Limited and Creation Consumer Finance Limited, collectively trading under the name of Creation.[1]


BNP Paribas Personal Finance is fully owned by BNP Paribas- a leading, global bank. With the support of such a globally recognised bank, they have the financial position to be a key player in the financial services market.


The company began its existence in 1973 as the financial services arm of Selfridges and the company eventually became SearsCard, with its primary function to provide store card facilities for retail companies within the Sears PLC Group.

In the late nineties, the company was rebranded as Creation Financial Services Limited.

In 1999, Creation Financial Services Ltd was acquired by LaSer, a European provider of credit and loyalty customer programmes based in Paris, jointly owned by BNP Paribas and Galeries Lafayette.

In 2004, Creation expanded into cobrand credit cards with the launch of a number of programmes in the football arena, providing credit cards to clubs in the Premiership and Football League Championship.

In 2006, Creation acquired Belfast based Open and Direct Retail Services (ODRS).[2]

In 2007, the LaSer Group was formed by Creation’s parents, including rebranding the group companies across Europe and LaSer UK was formed.

In 2008, LaSer UK in-sourced its customer services and collections teams.

In 2010 LaSer UK announced it would be supplying fixed term credit for DSG International the owners of Dixons, Currys and PC World.[3]

In 2012 LaSer UK announced a partnership with retailer Asda, to provide the Asda Money Credit Card. The new partnership created 100 new jobs at LaSer UK's Solihull call centre.[4]

In 2017 LaSer UK rebranded to become BNP Paribas Personal Finance


BNP Paribas Personal Finance provides responsible consumer finance solutions including retail point of sale finance, credit cards, affinity loans and insurance premium finance.

In late 2012 Creation Financial Services redeveloped and relaunched their total Online Servicing suite for Card, ensuring that this was a key servicing channel for their customer base.


LaSer UK won 'Best CRM (Customer relationship management) Programme' in 2011 [5] and 2012 and best partnership card in 2013 for its ASDA Money credit card [6] at The Card and Payment Awards.

In 2017 BNP Paribas Personal Finance won Best Credit Card of the Year for the Asda Money Cashback Credit Cards

Corporate Social Responsibility[edit]

BNP Paribas Personal Finance operates a "Make A Difference" programme, encouraging staff to support local charities and the local community through fundraising and volunteering initiatives. [7]


External links[edit]