Lawrence G. Chait
Lawrence G. Chait | |
|---|---|
| Born | June 27, 1917 |
| Died | July 18, 1997 (aged 80) Croydon, New Hampshire, U.S. |
| Nationality | American |
| Occupation | Advertising executive |
| Known for | Pioneering mail order and direct marketing |
| Spouse | Sylvia Levine Chait (died 1996) |
| Children | 3 |
Lawrence G. Chait (June 27, 1917 – July 18, 1997) was an American advertising executive and a pioneer in mail order and direct marketing.[1]He served as the chairman of Lawrence G. Chait & Co., Inc., and was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon's political opponents.[citation needed]
Early life & education
[edit]Lawrence G. Chait was born in Scranton, Pennsylvania, on June 27, 1917. He served as a Merchant Marine during World War II.[2]
Personal life
[edit]Chait died of a heart attack on July 18, 1997. He married his wife, Sylvia Levine Chait, in 1938.[2] The had two daughters, Martha L. Berlin and Pamela A. Chait, and a son, George Chait.[1]
Publications
[edit]- Building Business by Mail, 1977
- Chait, L. (1968). An Executive Looks At—Marketing in the Money Card Society. California Management Review[3]
References
[edit]- ^ a b "Lawrence Chait, 80, Pioneer in Mail Order". New York Times. July 28, 1997. Section A, Page 15. Retrieved 2023-05-31.
- ^ a b "Archival Resources in Wisconsin: Descriptive Finding Aids". digicoll.library.wisc.edu. Retrieved 2024-10-01.
- ^ Chait, Lawrence (1968). "An Executive Looks At— Marketing in the Money Card Society". California Management Review. 11 (1): 3–6. doi:10.2307/41164137. ISSN 0008-1256.
- Staff report (January 21, 1970). Ad man looks into future. Minneapolis Star Tribune
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