Le cool

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le cool Publishing SL
Industry Media, publishing
Founded 2003
Headquarters Barcelona, Spain
Key people
René Lönngren (Founder, CEO), Andrew Losowsky (Editorial Director)
Products online magazines, custom publishing, guidebooks
Website www.lecool.com

le cool is an independent publishing company based in Barcelona.

Founded in 2003 by Swedish emigrant René Lönngren,[1] the company publishes content concerning unusual events and places within European cities.

Its main products are weekly online magazines detailing cultural activities under the name le cool magazine, and a series of Weird and Wonderful Guides to five cities in Europe. It also produces publications for clients, including the inflight magazine Ling for the Spanish airline Vueling, which won a Gold Medal in the 2008 awards of the American-based Society of Publication Designers.[2]

le cool sends weekly emails to around 200,000 subscribers in Nine European cities:[3] Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome, Moscow, and has also published guidebooks to five cities[4] (Barcelona, 2006; Amsterdam, Lisbon, London, Madrid, 2008).

Its guidebook series is unusual for the quality of its design,[5] in particular for working with local designers in each city.

The editor of le cool's London email magazine and guidebook, Mat Osman, is the bassist in Suede.

Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.


  1. ^ "The flavour of cool", The Economist, Jul 26th 2007, The Economist, 2007-07-26, retrieved 2008-07-12  |first1= missing |last1= in Authors list (help)
  2. ^ "Non-Newsstand Illustration", "Gold medals", SPD Awards Website, retrieved 2008-07-12  |first1= missing |last1= in Authors list (help)
  3. ^ "Too le cool for school", Yeah Baby magazine, retrieved 2008-07-12  |first1= missing |last1= in Authors list (help)
  4. ^ "A series of weird and wonderful guidebooks", le cool guidebooks website, retrieved 2008-07-12  |first1= missing |last1= in Authors list (help)
  5. ^ "LE COOL City Guidebooks", We Heart Stuff, retrieved 2008-07-12  |first1= missing |last1= in Authors list (help)

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