Le cool

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le cool Publishing SL
IndustryMedia, publishing
HeadquartersBarcelona, Spain
Key people
René Lönngren (founder, CEO), Andrew Losowsky (editorial director)
ProductsOnline magazines, custom publishing, guidebooks

Le cool is an independent publishing company based in Barcelona, Spain.

Founded in 2003 by Swedish emigrant René Lönngren,[1] the company publishes content concerning unusual events and places within European cities.

Its main products are weekly online magazines detailing cultural activities under the name le cool magazine and a series of Weird and Wonderful Guides to five cities in Europe. It also produces publications for clients, including the inflight magazine Ling for the Spanish airline Vueling, which won a Gold Medal in the 2008 awards of the American-based Society of Publication Designers.[2]

Le cool sends weekly emails to around 200,000 subscribers in nine European cities[3] (Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome and Moscow) and published a guidebook to Barcelona in 2006 and to Amsterdam, Lisbon, London and Madrid in 2008.[4]

Its guidebook series is unusual for the quality of its design,[5] in particular for working with local designers in each city.

The editor of le cool's London email magazine and guidebook, Mat Osman, is the bass guitarist in Suede.[citation needed]

Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.[citation needed]


  1. ^ "The flavour of cool", The Economist, 26 July 2007, retrieved 12 July 2008
  2. ^ "Non-Newsstand Illustration, Gold medals", SPD Awards, archived from the original on 18 May 2008, retrieved 12 July 2008
  3. ^ "Too le cool for school", Yeah Baby, archived from the original on 4 February 2010, retrieved 12 July 2008
  4. ^ "A series of weird and wonderful guidebooks". le cool. Retrieved 12 July 2008.
  5. ^ "LE COOL City Guidebooks". We Heart Stuff. Archived from the original on 28 August 2008. Retrieved 12 July 2008.

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