Libresse
| File:Libresse logo.jpg | |
| File:Libresse Ultra Thin.jpg | |
| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website | www |
Libresse is an international brand of feminine hygiene products owned by Essity, a Swedish consumer goods company.
History
The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]
International branding
The brand is known as:
- Bodyform in the United Kingdom
- Nana in France
- Nuvenia in Italy
- Libra, originally, Libra Fleur, in Australia and New Zealand
- Nosotras in South America and Panama
- Libresse Lifestyle in South Africa
- Saba in Mexico and Central America[2]
Media
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]
Controversy
The brand came under fire for airing a controversial advert in New Zealand that was said[by whom?] to be transphobic. The company apologised for causing offence and withdrew the advert.[5]
Gallery
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Libresse Maxipad -
Libresse Classic Pantyliner -
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References
- ^ http://www.bodyform.co.uk/all-about-us/bodyform-timeline1/
- ^ http://www.sca.com/en/Products/Feminine_hygiene_products/Brands/
- ^ "Marshall Street Editors - Spencer Ferszt LIBRESSE: "March"". Marshall Street Editors. 2005. Archived from the original on 2011-07-25. Retrieved 2008-07-18.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Reklam för Libresse - "Ain't gonna let nobody"". YouTube. 2007-05-01. Retrieved 2008-07-18.
- ^ ‘Transphobic’ advert pulled
External links
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