London Pride (beer)
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 A bottle of London Pride | |
| Type | Beer |
|---|---|
| Manufacturer | Fuller's Brewery |
| Country of origin | UK |
| Introduced | 1959 |
| Alcohol by volume | 4.1% (cask and keg) 4.7% (bottled) |
| Colour | Deep golden amber |
| Flavour | Malty sweet, with a clean bitterness. Toffee, biscuit notes with a zesty character. |
| Related products | Fuller's ESB, Chiswick Bitter, Honey Dew, Frontier |
| Website | http://fullers.co.uk/rte.asp?id=47 |
London Pride is the flagship beer of Fuller's Brewery. It is the UK's best-selling cask-conditioned ale, and is also sold worldwide in bottled form.
London Pride has been brewed right beside the River Thames at Fuller's Griffin Brewery since the 1950s, and is considered by many to be an intrinsic part of London life.
History
London Pride takes its name from the Saxifraga × urbium flower. The flower famously provided shoots of recovery on the bombed sites left by the London Blitz of the early 1940s, and as such holds great symbolism for Londoners. The flower was nicknamed London Pride, and the beer followed closely afterwards.
Awards
London Pride has won a host of awards since its launch, including Champion Beer of Britain at the CAMRA awards in 1979. This particular award has also been given to ESB and Chiswick Bitter, earning Fuller's the unique distinction of being the only brewery to take the crown with three separate beers.[1]
London Pride has also won CAMRA’s Champion Best Bitter title twice (1979 and 1995) and was named Supreme Champion at the 2000 International Beer and Cider competition.
Characteristics
London Pride is best known for its exceptional balance of malt and hops, giving rise to well-rounded flavour. It is brewed with Pale malt, plus Target, Challenger and Northdown hops.
In the UK, draught London Pride is brewed to 4.1% ABV (cask and keg), while in bottles it has a strength of 4.7% ABV. Internationally, a keg version is often available at 4.7% ABV.
Marketing
The London Pride brand is promoted with the slogan "Made of London", prominent on a series of digital, outdoor and underground advertising spots. The brand also has its own social media channels.
As Fuller's best-known beer brand, London Pride also sponsors a range of initiatives and events, including an annual 10 km walk in aid of Cancer Research UK.
In 2013, when Fuller's redesigned the bottles for its premium ale range, the London Pride badge was modernised, but retained its distinctive red and gold colours.
References
- ^ "Champion Beer of Britain Awards". Retrieved 22 January 2015.