Longines
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| File:Longines.png | |
| Industry | Watch manufacturing |
|---|---|
| Founded | 1832 |
| Headquarters | , |
Key people | Walter von Känel, President |
| Products | Wristwatches, timing devices/systems |
| Revenue | €70.3 million (2009) |
Number of employees | 340 (2009) |
| Parent | The Swatch Group |
| Website | www |
Longines (French pronunciation: [lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, it is owned by the Swatch Group. Its winged hourglass logo, registered in 1889, is the oldest unchanged, still active registered trademark.[1]
History
Based in Saint-Imier since 1832, the Compagnie des Montres Longines Francillon S.A. was among the world’s leading watch companies. In 2007, Longines had its 175th anniversary. The brand evolved from a comptoir[n 1] to a full-fledged manufacturing[n 2] operation and then back down to an établisseur[n 3] today, since the early 1980s, as a Swatch Group company.
Longines' certified as a 'chronometer' by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.
Notes and references
- ^ "Longines - A Timeless Logo". fhs.swiss. Federation of the Swiss Watch Industry. October 12, 2009. Retrieved 2018-01-22.
- ^ In a business system based on an agreement between producers or salesmen, the comptoir acts as the intermediary between them and their customers.
- ^ A manufacture is a watch factory which produces the components (particularly the ébauche) needed for the manufacture of its products. The ébauche is an incomplete watch movement sold as a set of loose parts, comprising the mainplate, the bridges, the train, the winding and setting mechanism and the regulator.
- ^ An établisseur is a watch factory which only assembles watches, without itself producing the components, which it buys from specialist suppliers.
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