Luvvie Ajayi

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Luvvie Ajayi
Born (1985-01-05) January 5, 1985 (age 33)
Nigeria
Alma mater University of Illinois at Urbana-Champaign
Occupation Author, digital strategist
Notable work

AwesomelyLuvvie.com

I'm Judging You: The Do-Better Manual
Website awesomelyluvvie.com

Luvvie Ajayi (born January 5, 1985[1]) is a Nigerian author, speaker, and digital strategist.[2] Her first book, I'm Judging You: The Do-Better Manual, was a New York Times best-seller.[3]

Early life[edit]

Lovette Ajayi was born in Nigeria; she moved to Chicago with her family when she was nine. She attended Whitney M. Young Magnet High School in Chicago, then the University of Illinois at Urbana-Champaign, studying psychology.[4]

Career[edit]

Ajayi began her career in marketing and digital strategy, and started blogging in 2003. Her site AwesomelyLuvvie.com amassed a following, particularly for Ajayi's recaps of television shows like Scandal, drawing the attention of Scandal showrunner Shonda Rhimes.[5] In 2016, The New York Times reported that Ajayi had an audience of approximately 500,000 between her personal Twitter feed and the Awesomely Luvvie website.[6]

Ajayi published her first book, I'm Judging You: The Do-Better Manual, with Henry Holt & Co in September 2016; it debuted at number five on the New York Times best-seller list.[6] Ajayi has said the inspiration for the book came after she learned a journalist had plagiarized several paragraphs of her writing—and when confronted, he said he was unaware he should have credited her work.[5] Consequently, a "return to ethics—a return to a higher level of behavior for oneself and others—becomes the central idea of Ajayi’s book," in The Root's description, but the "collection of witty essays is less about pointing fingers and more about building a positive, healthy self and society."[7] The Chicago Tribune called the book "whip-smart, take-no-prisoners hilarious."[4] Shonda Rhimes and Betsy Beers have acquired I'm Judging You to adapt as a cable comedy series through their company Shondaland and ABC Signature.[8]

In 2016, Ajayi was the first writer invited to speak at the National Museum of African American History and Culture, and her event sold out.[6]

In 2018, Ajayi launched two podcasts: "Rants and Randomness with Luvvie Ajayi"[9] and "Jesus and Jollof," cohosted by Yvonne Orji.[10]

See also[edit]

References[edit]

  1. ^ "It's My Birthday! About Thankfully Turning 30 - www.awesomelyluvvie.com". www.awesomelyluvvie.com. January 5, 2015. Retrieved 2018-02-15.
  2. ^ Wallace, Christina (March 13, 2017). "It's Time To End The Pay Gap For Speakers At Tech Conferences". Forbes. Retrieved 2017-03-13.
  3. ^ "Print Paperback Best-Sellers". The New York Times. October 2, 2016.
  4. ^ a b Stevens, Heidi (September 13, 2016). "Chicago's Luvvie Ajayi is 'Judging You,' and it's painfully hilarious". Chicago Tribune. Retrieved 21 October 2016.
  5. ^ a b Workneh, Lilly (15 September 2016). "Luvvie Ajayi Is Judging Us All In Her New Book And We're Thankful For It". The Huffington Post. Retrieved 21 October 2016.
  6. ^ a b c Newman, Judith (4 November 2016). "Luvvie Ajayi: The Internet's Newest Comic Phenom". The New York Times. Retrieved 5 November 2016.
  7. ^ Wabuke, Hope (August 21, 2016). "Luvvie Ajayi Is Only Judging You Because She Wants You to Do Better". The Root. Retrieved 21 October 2016.
  8. ^ Andreeva, Nellie (7 February 2017). "Shondaland To Develop Luvvie Ajayi's Book 'I'm Judging You' As Cable Series". Deadline. Retrieved 7 February 2017.
  9. ^ "Luvvie Ajayi: Can Creating Discomfort In Others Help Change The Status Quo?". NPR.org. Retrieved 2018-07-25.
  10. ^ "Don't Miss Yvonne Orji and Luvvie Ajayi's New Podcast 'Jesus and Jollof'". OkayAfrica. 2018-07-10. Retrieved 2018-07-25.