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mag+
mag+
IndustryDigital Publishing
Computer software
Founded2011
Headquarters
New York
,
USA
Area served
Global
ProductsDigital Publishing Software
ServicesDigital Publishing
OwnerMPS Limited
Websitewww.magplus.com

mag+ is a digital publishing platform, helping businesses create and distribute visually appealing content to tablets and smartphones, without having to write a single line of code.

The platform

The mag+ digital publishing platform[1] comprises of a set of different tools:[2]

  • The mag+ Plugin, a plugin to Adobe InDesign CS5 – CC 2019.
  • The mag+ Feature Builder, a HTML-wizard for creating interactive elements.
  • The mag+ Production, a content planning tool.
  • The mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target device.
  • The mag+ Publish, a web-based app building and app management tool.

History

In 2009, Bonnier's Research and Development unit started a project to investigate how tablets will change the magazine industry.[3]

In April 2010, Popular Science iPad App, created by the project team, was presented by Steve Jobs on stage during the launch of iOS 4 and the company began offering its software.[4]

In January 2011, the company Moving Media+ AB was formally founded.[5]

In September 2011, the company changed its name to mag+ AB in Sweden and to magplus Inc in the US. The name mag+ has since been used for the software. The name mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers, compared to print media.

As of June 2015, over 4,500 apps have been built on the mag+ platform.[6]

In July 2016, MPS Limited acquired mag+.

Owners

The company is owned by the publishing services company MPS Limited.

Clients

Apps based on the platform:

References

  1. ^ "Create an interactive magazine for the iPad". Digitalartsonline.co.uk.
  2. ^ "Digital publishing tools – mag+ solution meets InDesign and HTML5". Theprintlabs.com.
  3. ^ "Yet Another (Very Attractive) E-Magazine Fantasy". Allthingsd.com.
  4. ^ "Steve Jobs on stage during the launch of iOS4 8 April 2010". YouTube.com.
  5. ^ "Bonnier Spins Out Its mag+ Tablet Concept". Paidcontent.org.
  6. ^ "Tablet publishing partner mag+ talks iPad vs. Android, monetization and surprising demand from the enterprise". Tabtimes.com.
  7. ^ "Tablet edition for Bloomberg Markets". Talkingnewmedia.com.
  8. ^ "British Journal of Photography launches redesigned iPhone app". Media Bulletin. 5 July 2012.
  9. ^ "iPad edition breathes new life into British Journal of Photography". New Media Knowledge:.{{cite web}}: CS1 maint: extra punctuation (link)
  10. ^ "The British Journal of Photography gets boost from tablet publishing as new owners take charge". TabTimes.
  11. ^ "Tablet editions: Big gains ahead?". eMedia Vitals.
  12. ^ "The client section". magplus.com.
  13. ^ "mag+ brings you the life and times of legendary football striker Ibrahimović". Football and Fashion.
  14. ^ "Zlatan Ibrahimovic biography iPad app published using InDesign and mag+". Mac World.
  15. ^ "Investment Week iPad app launches". Investment Week.
  16. ^ "AnyFlip iPad app launches". AnyFlip.
  17. ^ "The client section". magplus.com.
  18. ^ "mag+ Sharpens Up". Mobile Marketing.
  19. ^ "mag+ Brings 12 Magazines to Apple Newsstand". EContent.
  20. ^ "mag+ Brings 12 Magazines to Apple Newsstand". EContent.
  21. ^ "Popular Science Creates Digital Bellyband for Its Tablet Edition". Folio.
  22. ^ "PubHtml5 iPad app". PubHtml5.
  23. ^ "12 Apps of Christmas: the Tribune Company uses mag+ to launch tablet edition for its tabloid, Red Eye". Talking New Media.
  24. ^ "'Symbolia,' iPad Journal of Multimedia Graphic Journalism, Debuts Today". Publisher Weekly.
  25. ^ Dredge, Stuart (29 February 2012). "Apps Rush: TNW Magazine, SprintTV for iOS, Kid Launcher, ESPNsoccernet, Funpark Friends and more". The Guardian. London.
  26. ^ "TNW Magazine hits more than 100.000 sessions in one month". The Next Web.
  27. ^ "TNW Magazine is now available on the iPhone". The Next Web.
  28. ^ "The San Francisco Chronicle uses mag+ to design and launch new weekly tablet-only magazine for the 49ers". Talking New Media.
  29. ^ "SlideHtml5 iPad app". Slide Html5.
  30. ^ "New iPad app brings V&A archives to the digital stage". Creative Boom.
  31. ^ Bowie-Sell, Daisy (12 December 2012). "V&A uses fascinating new archive to present the 100 most influential postwar British plays - in an app". The Daily Telegraph. London.
  32. ^ Brown, Mark (12 December 2012). "V&A's new collection covers 50 years of theatre photography". The Guardian. London.
  33. ^ "The client section". Magplus.com.
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