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Manic Panic opened its doors for the first time on July 7, 1977, with a store in New York by sisters, Tish and Snooky Bellomo. The sisters originally sang back-ups for Blondie and continue to sing in their own band today, the Sic F*cks. Since then, the store has opened establishments in many other places, including Japan, England, Colombia, Australia, Canada, Indonesia, Romania, South Africa, Sweden, and Turkey. Manic Panic has become an industry leader in alternative Hair coloring.
In 2004, MTV mentioned Manic Panic in a television documentary, crediting them for beginning what would become a trend of men and women wearing different hair colors in the 1990s into the 2000s. Manic Panic has received numerous mentions in publications such as Interview, Vogue, Teen Vogue, Cosmopolitan, Nylon, Elle, The New York Times, The New Yorker, WRandolling Stone.
The NYC store's front and signage are featured prominently in a shot in the opening montage of Saturday Night Live's 1980-81 season.
In 2010, seven colors of the hair dye (Black N' Blue, Deadly Nightshade, Divine Wine, Electric Sunshine, Flaming, Plum Passion and Tiger Lily) were discontinued, reducing the number of available colors from 33 to 26. According to insiders at the company, Electric Sunshine was undergoing a reformulation, but then the colors were removed from the line-up altogether.
Manic Panic Users 'Dyehards'
Marilyn Manson uses many Manic Panic products.
Singer Cyndi Lauper also used Manic Panic products (Electric Sunshine).
Other notable Manic Panic users include Nicki Minaj, Lady Gaga, Cher, Katy Perry, Demi Lovato, Nick Jonas, Jared Leto, Lupita N'yongo, Hayley Williams, Alice Cooper, Heidi Klum, Dennis Rodman, Jemima Kirke, Juliette Lewis and Grimes.
Images of Manic Panic being applied.
Apart from hair dye, Manic Panic sells many other products geared towards punk and gothic consumers. These include nail polish, vegan boas, eyelashes, foundation, eyeshadow, t-shirts, baseball caps, and others. Some but not all of their products are vegan, containing synthetics instead of animal ingredients.
- The Martha Stewart of Punk Rock?, BusinessWeek, August 8, 2007.
- Tish & Snooky - Manic Panic - Don't Call Them CEOs, CBGB Press.
- About Manic Panic UK, June 1, 2015.
- manicpanic.com, official Manic Panic website