María Amparo Escandón

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María Amparo Escandón
Born (1957-06-19) June 19, 1957 (age 60)
Mexico City, Mexico
Nationality Mexican
Occupation Novelist, short story writer, creative director, screenwriter, film producer, professor
Spouse(s) Luis Eduardo Gil
Benito Martínez Creel (−2006)
Pedro Haas
Children 2
Website mariaescandon.com

María Amparo Escandón (born June 19, 1957 in Mexico City) is a Mexican born, US citizen. She is a professional communicator in various media: best-selling bilingual novelist, short story writer, screenwriter, advertising creative director, and film producer. Her award-winning literary work is known for addressing bi-cultural themes that deal with the immigration experience of Mexicans crossing over to the United States. Her stories concentrate on family relationships, loss, forgiveness, faith, and self-discovery. A linguist with a sharp ear for dialogue, she explores the dynamics of language in border sub-cultures and the evolution of Spanglish. Her innovative and brand new style of multiple voice narrations and her cleverly humorous, quirky, and compassionate stories with a feminine angle capture the magical reality of everyday life and place her among the top Latin American female writers. Her work has been translated into over 21 languages and is currently read in more than 85 countries.

Life and education[edit]

Ramón Corral, who was the Vice-president of Mexico during the 30-year dictatorship of Porfirio Díaz, which finally came to an end with the Mexican Revolution in 1910, was Escandón's maternal great-grandfather. José de Escandón y Helguera, 1st Count of Sierra Gorda, founder and first governor of Nuevo Santander, currently part of the Mexican state of Tamaulipas, is her paternal ancestor.

Her father, Julio Escandón, was a contractor in the construction business; and her mother, María Amparo de Escandón, headed professional training for the Labor Department in Mexico. María is the eldest of four children and spent her childhood in Mexico City, jumping from one elementary school to the next due to disciplinary issues. Her vivid imagination led her to constant lying since she was seven years old, with the resulting problems both at home and at school. That was until her grandmother, María Amparo Obregón, taught her the difference between lies and story telling. She said: “They are the same, but one is hurtful and the other is entertaining. The difference resides in the intention. Telling lies is not a bad thing, as long as everyone knows you made them up.” Having received this approval to lie, Escandón began to write and found a creative vehicle for her fantasies. At the age of thirteen, she was sent to study in rural Minnesota, near the pig farms, where she discovered the English language. Upon her return to Mexico, she read One Hundred Years of Solitude by Gabriel García Márquez, and under his influence, initiated her career as a narrator.

Escandón studied Communications at Universidad Anáhuac and Universidad Nuevo Mundo in Mexico City from 1977 to 1982. She was briefly married to Luis Eduardo Gil, and later immigrated to the United States where she co-founded Acento,[1] currently one of the largest independent Hispanic advertising agencies in the US, with Benito Martínez Creel, who would become her second husband. She went back to studying but in the arena of visual arts. She took Ceramics at the Otis College of Art and Design in Los Angeles, California, from 1983 to 1985. After living in the US for ten years and having published a number of short stories in Spanish, in 1993, she entered a creative writing workshop at UCLA (University of California Los Angeles) Extension, to learn how to write in English. Just a year later, in 1994, she was invited to become part of the teaching staff. To date, she continues to offer Creative Writing and Magical Realism workshops at UCLA Extension.[2]

Escandón has two children (Zooey and Iñaki) by her ex-husband, Benito Martínez-Creel (divorced in 2006). She currently lives in Los Angeles, California and Mexico City with Pedro Haas.

Literary career[edit]

María Amparo Escandón developed her career in the early 1970s during the Latin American Boom. Her first published short story appeared in the Mexican literary journal Plural in 1973 when she was sixteen. The works of masters Julio Cortázar, Octavio Paz, Carlos Fuentes, Juan Rulfo, Pablo Neruda, Mario Benedetti, Gabriel García Márquez, Alejo Carpentier, and others influenced her work. Convinced that men had better opportunities to succeed as writers than women, she wrote her first short stories from the male perspective. It was until she moved to Los Angeles in 1983 when she discovered women writers like Toni Morrison and Sandra Cisneros that she shifted her perspective and focused on women's issues and the Mexican American experience in the US.

Living in California, Escandón began to view her culture of origin from an expatriate distance that provided her a deeper analysis of ingrained traditions, like the Mexicans' unique practice of Catholicism influenced by Pre-Columbian beliefs, women's position in society, female identity, illegal immigration, US-Mexico relations, and government corruption, all topics that she later drew on to write her novels and non-fiction work. In 1999, she wrote her first novel, Esperanza's Box of Saints published by Simon & Schuster, and its Spanish version, Santitos, published by Plaza & Janés, now Random House. Esperanza's Box of Saints deals with the universal fear of losing a child, with a woman's search for identity and a journey—both geographical and spiritual—that take Esperanza, the lead character, through sordid brothels throughout Mexico and into Los Angeles. Escandón's novel has been the number one best seller in the Los Angeles Times Best Sellers List. She has been named the writer to watch for 1999 by Newsweek magazine and the writer to watch for 2000 by the Los Angeles Times. Her second novel, González & Daughter Trucking Co., was published in English by Three Rivers Press in 2005 and in Spanish by Vintage Español under the title Transportes González e Hija. It is set in a Mexican prison and the roads of America. It deals with women's relationships, guilt, crime, passion, corruption and forgiveness in a context of a hybrid border culture. In this novel Escandón approaches her personal relationship with her own father who died of a heart attack three days after she finished writing her manuscript. She addresses paternal possessiveness and gender double standards in the Mexican society. The novel also reflects a linguistic reality in bicultural California exploring the vernacular merge of Spanish and English (Spanglish), as well as different sub-culture lingoes.

Aside from teaching Creative Writing at UCLA Extension, Escandón has been an advisor at the Sundance Screenwriters Labs in Mexico and Brazil, as well as at the Fundación Contenidos de Creación Fiction Workshops in Barcelona, and participates as a mentor for young upcoming minority writers at the PEN Center's Emerging Voices Program. Additionally, she is one of the original members of Frijolywood,[3] the official Mexican Filmmakers' association in Hollywood.

Film career[edit]

Escandón wrote the screenplay Santitos, based on her novel Esperanza's Box of Saints at the Sundance Screenwriters Lab. The film was produced by John Sayles and directed in Mexico by Alejandro Springall. The film was the third largest grossing Mexican film in Mexico in 1999 and was successfully released in Spain and Latin America in January 2000. To date, the film has received awards in 14 film festivals around the world, such as the Latin Cinema Award at the Sundance Film Festival, Best Film at the Guadalajara Film Festival, Best Actress at the Latin American Film Festival in Lima, Peru, Best Film at the Los Angeles Latino Film Festival, Best Actress at the Festival International du Film d'Amiens, Best Film at the Santa Fe International Film Festival, Grand Jury Award at the Cartagena International Film Festival, Best Opera Prima at the Heraldos Awards in Mexico, Special Jury Award at the Rencontres Cinémas de Toulouse, and Best Opera Prima by the Critique Française (Découverte de la Critique Française).

Escandón has recently completed the screenplay based on her novel González & Daughter Trucking Co. and the film is currently in active development at her own production company, The Other Truth Productions.[4]

Advertising career[edit]

Escandón began working as a copywriter in 1982 at Gutiérrez Silva in Mexico City while studying her degree in Communications. She moved to Los Angeles in 1983 to start Acento,[5] today one of the nation's top 20 full-service agencies serving the U.S. Latino and Latin American markets in areas like creative, media planning and buying, production, direct marketing, public relations, grassroots, promotions, event marketing and entertainment. After selling Acento[6] in 2009 and complying with a three-year non-compete, she founded Leagas Delaney America[7] in 2012, a joint venture with Leagas Delaney LTD,[8] a London-based advertising agency owned and operated by Tim Delaney and Margaret Johnson OBE. The agency established in 1980 is known in the UK for its emphasis on distinctive creative work for luxury brands such as Patek Philippe [1], Glenfiddich [2], Harrods [3], as well as other brands including the British Red Cross [4], InterContinental Hotels [5], Timberland [6], Adidas [7], and the Ecuador Ministry of Tourism [8]. The Leagas Delaney Group is privately owned with offices in London, Hamburg, Milan, Prague, Shanghai, Tokyo, and Los Angeles. Escandón, heading the Los Angeles office, is known for her views on consumer behavior and cultural developments that have reshaped the way brands communicate with their audiences. She has coined concepts like "cyborhood" referring to digital communities defined by lifestyle and preferences instead of age, gender, language, location, ethnicity or any other demographics. In the cyborhood, "consumers are masters of their programming," using available technology to decide what, when and how to watch, listen or play. Thus, the Internet has become "The Great Organizer," facilitating better-targeted ways for brands to reach out to their consumers and create bonds with them. Escandón's creative direction has produced award-winning ads in the United States and Latin America. Her client experience includes AT&T [9], Nissan North America [10], Albertsons, MCI, Smart & Final, Southern California Edison, 21st Century Insurance, Epson, Bimbo Bakeries USA, Jarritos, Staples, Cacique Cheese, Carl's Jr., and In-N-Out Burger, among others. Her lifelong commitment to strengthening brands' grassroots and public affairs has led to work for non-profit clients, namely Children's Tumor Foundation [11], Buenanueva Foundation and Wings for the Soul.[9]

Wings for the Soul[edit]

In addition to her writing, film and advertising career, Escandón launched the first ever prison book club and author series in 2005, Wings for the Soul, at the California Institution for Women in Corona, CA, made possible by the Women and Criminal Justice Network. Wings for the Soul gave inmates the opportunity to meet four times a year to read and discuss a particular book with the author. The books were primarily written by women and were mainly about women.

Published work[edit]

  • Esperanza's Box of Saints (Santitos, in Spanish) (Simon & Schuster) (1998)
  • González & Daughter Trucking Co. (Three Rivers Press) (2005)
  • Las Mamis, Favorite Latino Authors Remember their Mothers, Edited by Esmeralda Santiago and Joie Davidow (Knopf) (2000)

Filmography[edit]

  • Santitos (1997) (Screenwriter, Actress)

External links[edit]

References[edit]