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Marchitecture (or Marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of electronic architecture[clarification needed] perceived to have been produced purely for marketing reasons. It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.

The term Marketecture is also used in the context of an abstract description of a complex system, such as a distributed software system, for the purpose of discussion and analysis. In his book Essential Software Architecture, Ian Gorton describes it as

[A marketecture] is one page, typically informal depiction of the system's structure and interactions. It shows the major components, their relationships and has a few well chosen labels and text boxes that portray the design philosophies embodied in the architecture. A marketecture is an excellent vehicle for facilitating discussion by stakeholders during design, build, review, and of course the sales process. It's easy to understand and explain, and serves as a starting point for deeper analysis.[1]


External links[edit]

  • Marketecture definition from Word Spy
  • Software Architecture: The Difference between Marketecture and Tarchitecture (sample chapter) from Beyond Software Architecture: Creating and Sustaining Winning Solutions (ISBN 9780201775945) by Luke Hohmann
  • Essential Software Architecture (ISBN 3540287132) by Ian Gorton
  • Dilbert cartoon from March 2, 2009 has "marketecture" as central topic
  • Architecture Marchitecture