Mark M. Ford

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Mark M. Ford
Nationality United States of America
Other names Mark Ford, Michael Masterson
Education B.A., M.A.
Alma mater Queens College, University of Michigan
Occupation Author, entrepreneur, publisher, investor, publisher, consultant
Website MarkFord.net

Mark Morgan Ford, also Mark Ford and Michael Masterson, is an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.[1]

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.[2][3]

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.[4][5][6]

Ford is active in real estate development both in the United States and abroad.[7]

Since 1993, he has been the chief growth strategist for Agora, Inc., a publisher of newsletters and books.[7]

In 2014, Ford co-wrote the comedic coming-of-age film After Midnight with Steve Cabrera.[8]

Early life and education[edit]

Ford was born in Brooklyn, New York. His parents, Frank Ford and Joan OíByrne Ford, were professors of literature and communications, respectively, at Molloy College in Rockville Centre.[9][10]

In 1962, Ford launched his first business, a kitchen-table publishing company that produced and sold satirical pamphlets, such as Excuses for the Amateur. He sold these for a nickel to his classmates.[11] Also in 1962, Ford wrote his first poem.[12]

He graduated from South Side High School in 1968 and earned his Bachelor of Arts from Queens College (CUNY) in 1973. In 1975, he received a Master of Arts from the University of Michigan. He completed his PhD coursework at Catholic University in 1977, but never finished his thesis.[12]

Career[edit]

Early career[edit]

According to TheStreet.com, Ford "launched dozens of successful businesses in several different industries, some of which have grown well beyond $100 million."[13]

In 1976, Ford enlisted in the Peace Corps and spent two years in Africa teaching English literature and philosophy at the University of Chad in Ndjamena. He authored a book about Chadian culture and a newsletter for Peace Corps volunteers. In 1977, he married Kathryn Fitzgerald.[7]

Newsletter publishing[edit]

In 1980, Ford took a job at a start-up publishing company in Boca Raton, Florida.[7]

In an interview with Boca Raton News, Ford recalled that the first newsletters they published were typeset and printed with outdated equipment but that the quality of the print didn't seem to bother the customers. The production facilities were improved as revenues grew.[14][15]

In 1983 Ford was promoted to vice president in charge of marketing and product development. He executed a campaign to launch a new line of newsletter companies targeted to consumers, covering topics from health to travel to investing to astrology and gambling.[14][15]

By the early 1990s the combined revenues of those companies exceeded $135 million in annual revenues.[16]

The Oxford Club[edit]

In 1983 Ford wrote his first advertising campaign for an investment club called The Royal Society of Lichtenstein that covered wealth building, tax deferral strategies, and personal liberty.[7]

Several years later he took part in the launch of a U.S.-based investment publication that was based on the success of the Royal Society of Lichtenstein. The publication, titled The Oxford Club, grew quickly and by 1987, when it was sold to Agora Inc., had more than 30,000 members.[7]

American Writers and Artists[edit]

In the early 1990s, several of Ford's protégés created a correspondence school to teach the fundamentals of writing for the direct marketing industry called American Writers and Artists, Inc.[17]

Aside from courses on writing advertising copy, AWAI also offers self-study programs on web marketing, resume writing, graphic design, publishing, travel, and photography.[18] Ford, under the pen name Michael Masterson, created the Accelerated Program for Six-Figure Copywriting.[18]

Palm Beach Letter[edit]

In 2011, Ford co-launched the Palm Beach Letter, a wealth-building e-letter published by Common Sense Publishing.[19]

According to its homepage, the Palm Beach Letter is a general circulation publication that aims to provide its subscribers with useful advice about building wealth, living well, and investing.[16]

Real estate development[edit]

Ford has been a real estate investor and developer for more than 30 years. He currently has investments in approximately 40 real estate development companies and developments including a 1000-home residential housing project in Panama and a 3,000-acre resort on the west coast of Nicaragua.

Published books[edit]

Mark Ford, (also identified as Mark Morgan Ford or Michael Masterson) has authored and co-authored books on marketing, copy-writing, and entrepreneurship. Some of these books include:

  • Automatic Wealth: The Six Steps to Financial Independence (John Wiley & Sons) (ISBN 9780471710271)
  • Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire (John Wiley & Sons) (ISBN 9780470267554)
  • Automatic Wealth for Grads and Anyone Else Just Starting Out (John Wiley & Sons) (ISBN 9780471786764)
  • Confessions of a Self-Made Millionaire (Early to Rise) (ASIN B001PIRVPI)
  • Changing the Channel (John Wiley & Sons with MaryEllen Tribby) (ISBN 9780470538807)
  • The Architecture of Persuasion (American Writers & Artists, Inc.) (ISBN 9780982150009)
  • Power and Persuasion: How to Command Success in Business and Your Personal Life (John Wiley & Sons) (ISBN 9780471786771)
  • Ready, Fire, Aim: Zero to $100 Million in No Time Flat (John Wiley & Sons) (ISBN 9780470182024)[20]
  • Great Leads: The Six Easiest Ways to Start Any Sales Message (American Writers & Artists with John Forde) (ASIN B007I6MEUI)
  • Copy Logic (American Writers & Artists, Inc. with Mike Palmer) (ISBN 9780982150016)
  • The Pledge: Your Master Plan for an Abundant Life (John Wiley & Sons) (ISBN 9780470922408)
  • The Reluctant Entrepreneur (John Wiley & Sons) (ISBN 9781118178447)
  • Words That Work (American Writers & Artists, Inc.)
  • Persuasion: The Subtle Art of Getting What You Want (American Writers & Artists Inc.) (ISBN 9780982150047)

In 2012 Ford published a poetry collection called Back and Out Again (Cap & Bells Press) under his full name, Mark Morgan Ford, so as to distinguish his poetry from Mark Ford, a better known poet.

Controversy[edit]

In 1991 the U.S. Postal Inspection Service seized $6.6 million in bank accounts held by Ford and his partner, Joel Nadel, for allegedly violating civil mail-fraud and money-laundering statutes. The case was eventually settled in November 1993 without Ford and Nadel admitting or agreeing to wrongdoing. The government repaid Ford and Nadel more than $3 million, plus interest, and a compensation fund was established.[21]

References[edit]

  1. ^ Paul Rapa (April 26, 2009). "Review of 'The Fast Track to Becoming a Millionaire' by Michael Masterson". Seeking Alpha. Retrieved November 19, 2012. 
  2. ^ Masterson, Michael and Judith Strauss. Words That Work: 117 Ways to Speak More Powerfully. Delray Beach, Florida: Early to Rise, LLC, 2007.
  3. ^ Bill Glazer. "Inside the Mind of Michael Maestrom, Part 1". DanKennedy.com. Retrieved November 19, 2012. 
  4. ^ "Hardcover Business Best Sellers". The New York Times. February 2, 2008. Retrieved November 19, 2012. 
  5. ^ "It's Bestseller Thursday". EarlyWord. Retrieved November 19, 2012. 
  6. ^ "Best Sellers". Bloomberg Businessweek. 2008. Retrieved November 19, 2012. 
  7. ^ a b c d e f Bob Bly. "The Making of a Serial Entrepreneur". Bly.com. Retrieved November 19, 2012. 
  8. ^ "Delray to star in movie". Sun Sentinel. 22 July 2014. 
  9. ^ "Deaths FORD, FRANCIS P.(FRANK)". The New York Times. Retrieved November 19, 2012. 
  10. ^ "Admissions & Aid". Molloy.edu. Retrieved November 19, 2012. 
  11. ^ "Who is Michael Masterson?". Michaelmasterson.net. Retrieved November 19, 2012. 
  12. ^ a b "Mark Ford biography". Absolute Wealth. Retrieved November 19, 2012. 
  13. ^ Alexander Green (November 17, 2010). "Michael Masterson: The Most Important Person You Don't Know". The Street. Retrieved November 19, 2012. 
  14. ^ a b Ted Knutson (February 4, 1986). "Newsletters: Money-making magic". Boca Raton News. Retrieved November 19, 2012. 
  15. ^ a b Suzy Hagstrom (August 18, 1987). "State newsletter publishers wooing back subscribers". Boca Raton News. Retrieved November 19, 2012. 
  16. ^ a b "About Us". Palm Beach Letter. Retrieved November 19, 2012. 
  17. ^ Robert McEvily. "Exclusive Advice for Writers and Business Builders from a Copywriting Genius". Copy Blogger. Retrieved November 19, 2012. 
  18. ^ a b Samar Owais. "Review: Accelerated Program for Six-Figure Copywriting". The Writing Base. Retrieved November 19, 2012. 
  19. ^ "We Defy Any Other Investment Newsletter in the World to Show Us Such a Response From Its Readers". CSInvesting.com. Retrieved November 19, 2012. 
  20. ^ Trent (June 22, 2008). "Review: Ready, Fire, Aim". The Simple Dollar. Retrieved November 19, 2012. 
  21. ^ James McNair (November 23, 1993). "Dispute delays payment to Boca scam victims". Boca Raton News. Retrieved November 19, 2012. 

External links[edit]