Mark Schlichting

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Mark Schlichting
Born (1948-03-17) March 17, 1948 (age 70)
Oakland, California
Residence Alameda, California
Citizenship United States
Alma mater California State University East Bay
Website http://www.noodleworks.com/

Mark Schlichting (born March 17, 1948) is a publisher, author, and digital pioneer of children's multimedia and interactive design software. He is best known as the creator and subsequent Design and Art Director of Brøderbund's Living Books series, one of the first lines of children's interactive book software on CD-ROM.[1] Schlichting was Design and Art Director for Living Book’s first interactive CD-ROM book adaptation, Mercer Mayer’s Just Grandma and Me, which was one of the first software titles accredited as a school textbook and used as a product demonstration by Apple CEO John Sculley.[2]

Brøderbund’s Living Books[edit]

Schlichting began working at Brøderbund as a freelance animator, where he suggested his idea of creating interactive software based on existing children’s books with each illustrated page of the digital version of the book filled with clickable, interactive "hot spots".[2] He soon became head of the team of the new division called Living Books, where they first began adapting Mercer Mayer’s Just Grandma and Me and Marc Brown’s Arthur’s Teacher Trouble into interactive children’s software.[2] The software imitated the real-life experience of reading these books but with enhanced computer features and the ability to read them in multiple languages. These interactive animated digital children's books were the first of their kind and included the option of a “read-through”, where the user could digitally turn the illustrated “pages” and hear a narrator read the text, and the “interactive” version, where users could click around on each page to find and activate dozens of animated sequences, often accompanied by music, sound effects, or dialogue.[1][2]

NoodleWorks Interactive[edit]

In 2000 Schlichting founded NoodleWorks Interactive, which specializes in children’s interactive design, development, and design consulting.[3] Under Schlighting’s supervision, NoodleWorks Interactive has worked with children’s learning and entertainment companies and projects such as LeapFrog, eScore - Learning Centers, Pearson Broadband (Educational Division, London), Fisher/Price, Snicker Interactive Toys, Serosity, Electronic Arts (EA), LBS Alchemy, and more.[4]

In November 2011, Schlichting released Noodle Words, an iPad app for children where they may choose a word from a box and tap it to see animated bee characters act out the word's meaning.[5][4] Noodle Words received the Kids At Play Interactive, or KAPi, Award for Best Educational Product of The Year, the Parent’s Choice Gold Award, a KAPi Pioneer Legend Award for Schlichting, and the Children’s Technology Review Editor’s Choice Award, among others.[6][5]

Wanderful Apps[edit]

In 2012, Schlichting was Chief Creative Officer of the Wanderful interactive storybooks, where he worked with his former Brøderbund and Living Books colleague Mickey W. Mantle to adapt several of his Living Books CD-ROM titles into apps for touchscreen devices.[1] Wanderful released app versions of the Living Books titles The Tortoise and the Hare, Arthur's Teacher Trouble, Little Monster at School, Ruff's Bone, and Schlichting’s own children’s book Harry and the Haunted House.[7][8][1]

Book and Software Authorship[edit]

Schlichting is the author and illustrator of Harry and the Haunted House, which he has released in various forms- as a children’s book, a Living Books interactive CD-ROM, and, in 2012, an app from Wanderful interactive storybooks.[8] For the iOS app, Schlichting worked with Wanderful in adapting the original Living Books CD-ROM to take advantage of the new touch-screen format, so that "virtually everything" on a page that looked "tappable" could be tapped to "come to life" and activate an animation, sound, or other interactive element, including tapping on the individual words of the text.[9][10][8] The Wanderful book app can be in either English or Spanish, and can be purchased to include French as well.[11][8]

Schlichting released a new nonfiction book in October 2016 on the psychology and art form of interactivity, titled Understanding Kids, Play, and Interactive Design: How to Create Games Children Love.[4]

References[edit]

  1. ^ a b c d Rose, Michael (2012-10-08). "Brøderbund's Living Books return for iPad via Wanderful". Engadget. AOL. Retrieved 2016-08-23. 
  2. ^ a b c d "Where In The World Are Grandma And Me?". Newsweek. New York City: Newsweek LLC. 1993-05-30. Retrieved 2016-08-23. 
  3. ^ "Speaker bio: Mark Schlichting". Dust or Magic. n.d. Retrieved 2016-08-23. 
  4. ^ a b c "Chief Noodle". NoodleWorks. n.d. Retrieved 2016-08-23. 
  5. ^ a b Green, Claire (2012). "Noodle Words - Active Word Game Set 1". Parents’ Choice Children’s Media and Toy Reviews. Retrieved 2016-08-23. 
  6. ^ "2012 KAPi Third Annual KAPi Award Winners Announced". KAPi Award for Innovation in Children’s Media. 2011-12-08. Retrieved 2016-08-23. 
  7. ^ Brown, Lonnie (2013-10-25). "Old Children's Software Gets Updated". The Ledger. Lakeland, FL. Retrieved 2016-08-23. 
  8. ^ a b c d "Wanderful Introduces Multilingual "Harry and the Haunted House" Interactive Storybook App for Halloween Fun". PR Newswire. Cision Inc. 2012-10-08. Retrieved 2016-08-23. 
  9. ^ "Harry and the Haunted House". edshelf. Mike Lee. n.d. Retrieved 2016-08-23. 
  10. ^ "Harry and the Haunted House - a Wanderful Interactive Storybook". Parents’ Choice Children’s Media and Toy Reviews. Parents’ Choice Foundation. 2013. Retrieved 2016-08-23. 
  11. ^ Winograd, David (2012-10-29). "Harry And The Haunted House For iOS Gets It Right". The Mac Observer. Retrieved 2016-08-23. 

External links[edit]