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Trading platform
Industry Financial services
Hedge funds
Founded 2006
Headquarters San Francisco, California, United States
Key people
Graham Miller (CEO), Toli Kuznets (CTO), Roy Agostino (CMO), Yoram Talmor (VP of Engineering), Brian Roberti (VP of Sales)
Products Marketcetera trading platform & support

Marketcetera is a financial software company that has developed the Marketcetera open source trading platform, linking financial exchanges to users through broker services allowing the development of automated trading systems, essentially acting as a meta-broker itself. The Marketcetera platform uses the ACTIV Financial data steam services for a real-time low-latency equity data feed. The open platform uses the open source library QuickFIX to implement the standardized FIX communication protocol. Marketcetera has offices in San Francisco and New York.


Marketcetera was founded in 2006 in San Francisco by Stanford computer scientists CEO Graham Miller and CTO Toli Kuznets. Early in 2008, the firm managed to raise $4M through investors Shasta Ventures and Jack Selby, managing director of Clarium Capital.[1] After a period of testing, version 1.0 of the software was released on 14 January 2009 for windows. On 17 February, with the release of v1.1, Marketcetera became additionally compatible with Linux, increasing its potential market reach.

In March 2009, Marketcetera appointed W. Brennan Carley to its board of directors. Carley was the founder of BT Radianz, and has held C-level positions at such financial institutions as Reuters and Instinet,[2] as well as serving on the board of firms such as Yipes.[3]

As of June 2009, Marketcetera are in partnership with NYSE Technologies (the commercial technology division of NYSE Euronext) to provide a 'Software-as-a-Service' (SaaS) Trading Platform on NYSE Technologies’ SFTI (Secure Financial Transaction Infrastructure) Network.[4]

Current and future usage[edit]

The aim of Marketcetera is to be used by traders, hedge funds and financial services firms. Marketcetera currently has over 10,000 software downloads,[5] and some hedge funds have commented encouragingly on the prospects of open source platforms in this area.[6] Given that Marketecetra is open source software, the company generate revenue primarily through data and support services, and currently has over 20 active support contracts.[5]

Marketcetera may in future be able to get regulatory approval as a certified broker, and as a result earn extra commission on its trades.[7] Future versions of the software are likely to include tools for trading currencies and commodities.[8]


There are proprietary competitors such as Flextrade, Portware, Embium and IQBroker, in addition to ultra-low-latency trading systems such as Bloomberg and Reuters.



  1. ^ "Marketcetera gets $4M to bring open source to automated trading". VentureBeat. Retrieved 2012-11-02. 
  2. ^ "Marketcetera Appoints Financial Technology Pioneer to Board of Directors". Thomson Reuters. March 23, 2009. Retrieved 2009-04-09. 
  3. ^ "Yipes Names Technology Finance Veteran to CFO Position, Adds Industry Pioneer to Board of Directors" (PDF). Retrieved 2012-11-01. 
  4. ^ "NYSE Technologies and Marketcetera Launch New Era "Software-as-a-Service" Trading Platform on SFTI Network". NYSE Euronext. June 25, 2009. Retrieved 2009-12-14. 
  5. ^ a b "Welcome to the Marketcetera Community - Marketcetera Auto Trading Platform - Confluence". Retrieved 2012-11-02. 
  6. ^ "my bet is that we will see a slow and steady uptake of open-source platforms by trading firms as automation and computer science thinking finds a stronger place on Wall Street", Astro Teller, CEO of Cerebellum Capital, "Open-Source Technology May Gain as Wall Street Cuts Back". Securities Industry News. January 19, 2009. Retrieved 2009-04-15. 
  7. ^ Asay, Matt (2007-08-24). "Marketcetera, one of the coolest open-source companies I've seen in a long time | The Open Road - CNET News". Retrieved 2012-11-02. 
  8. ^ Vance, Ashlee (January 14, 2009). "Bringing Open Source Software to Trading Desks". New York Times. Retrieved 2009-03-31. 

External links[edit]