Mart Smeets is a long-time sports presenter and commentator with the Dutch public broadcasterNOS. He is most famous for his reporting of the Tour de France, but also comments on speedskating, basketball (Smeets played at national level himself), and most other sports, apart from football (although he did present a news program around the 2006 FIFA World Cup). The 2012 Tour de France was his last assignment during his NOS tenure; he announced he'd continue to work for them as a freelancer.
Smeets has received a fair amount of criticism from viewers, especially through social media. People watching the 2012 Tour de France shows, for instance, marked off Smeets-cliches on a Smeets Bingo card, and an anti-Smeets Facebook page ("Mart Auf Wiedersehen Smeets") was joined by 40,000 people. Also popular was an online Smeets cliche generator.