Matt Granfield

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Matt Granfield
Matt Granfield.jpg
Born Nowra, Australia
Occupation Writer, Business Executive
Language English
Citizenship Australian
Alma mater University of Queensland
Notable works HipsterMattic

Matthew Granfield is an Australian writer and business person. He is Executive Director of Marketing at Mantra Group and founder of homelessness charity Spare Keys[1].


Granfield was educated at Harvard Business School, the University of Queensland and Trinity Lutheran College,[2]



After graduating university Granfield was accepted into the News Limited cadet reporter program where he worked as a journalist for several newspapers.[2] He writes for the Australian Broadcasting Corporation's The Drum website,[3] was an editor of Marketing Magazine[4] and regularly contributes to numerous other publications,[5] including Maxim, Crikey,[6] and The Courier Mail's Q Weekend Magazine.


Granfield was a founding member of Q Song Award nominated[7] Queensland rock group The Black Market Rhythm Co..


In October 2011 Allen & Unwin released Granfield's first book,[8] a satirical look at popular culture titled HipsterMattic.[9]. The Weekend Australian called it "enjoyable" with "moments of brilliance ... convincingly exposing the true absurdity" of the hipster movement[10].


Non fiction[edit]


  1. ^ "Spare Keys". Retrieved 12 Jan 2017. 
  2. ^ a b "About The Granfields". Retrieved 21 July 2016. 
  3. ^ "Matt Granfield - ABC News (Australian Broadcasting Corporation)". Retrieved 21 July 2016. 
  4. ^ "Matt Granfield Articles; Marketing Magazine". Retrieved 21 July 2016. 
  5. ^ "Go Back asylum doco causes worldwide stir | SBS News". Retrieved 21 July 2016. 
  6. ^ "Happy birthday, mum, I love you. I’ll come help clean up as soon as I can get through - Crikey". Retrieved 21 July 2016. 
  7. ^ "Q Song Music Awards 2010 - Finalists". Retrieved 21 July 2016. 
  8. ^ "Allen & Unwin - Author Display". Archived from the original on 2012-03-25. Retrieved 21 July 2016. 
  9. ^ "HipsterMattic - Matt Granfield - 9781742377858 - Allen & Unwin - Australia". Retrieved 21 July 2016. 
  10. ^ "Retro types in pursuit of the vacuous". Retrieved 26 November 2011. 

External links[edit]