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Maua is located 60 km North of Meru Town on the northwestern slopes of Nyambene Hills and west of Meru National Park. Meru. Maua hosts a municipal council and headquarters Igembe Central, one of 15 administrative divisions in the district. Maua municipality has a population of 40,820, of whom 9,763 are classified as urban .
Maua town is the center of the Khat trade in Kenya, and the world. Income from khat exports to Europe were sharply cut when the UK declared the stimulant a class C drug and banned all imports in June, 2014. Unusual for a town its size Maua has a wide mix of ethnicities, with Ameru, Somali, Kikuyu, Luo among the dominant residents.
- "Stimulant khat banned as illegal class C drug in UK". BBC. 24 June 2014. Retrieved 28 June 2015.
- Jacqueline Kubania (June 26, 2015). "How Britain's khat ban devastated an entire Kenyan town". The Guardian. Retrieved June 28, 2015.