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|Native name||Максим Сергеевич Покровский|
|Birth name||Maksim Sergeyevich Pokrovsky|
|Born||June 17, 1968|
|Genres||Indie rock, alternative rock, russian rock, punk rock|
|Instruments||Vocals, bass, tambourine|
|Associated acts||Nogu Svelo!|
Maksim Sergeyevich Pokrovsky (Russian: Макси́м Серге́евич Покро́вский, born June 17, 1968) is a Russian musician, best known as the frontman of the Moscow-based rock band Nogu Svelo!. He has also released some solo songs in Russia and the UK. Now he is working in the United States.
During the band’s 20 years history Nogu Svelo! have released 14 studio albums, 4 singles, 2 concert DVDs, and 28 video clips. All the band’s albums were released by the major Russian labels: Soyuz, CD Land and Mystery of Sound. Nogu Svelo! won numerous awards throughout their lifetime including a MTV Russia Movie Award, the MTV Special Prize, the popular Russian TV Channel 1 “Star” award and many other recognized awards.
Film and television
Max and Nogu Svelo! are regularly on TV channels such as NTV, the Channel One, Russia 2, MTV, A1. Radio Maximum, Radio Mayak, Nashe Radio and Russian Radio are also great supporters of Max and his music.
Max constantly takes part in Russian TV shows. He had a successful stint on the reality show Last Hero, the Channel One’s version of the world famous reality show Survivor. Max wrote a song about the laborious life on the island. The song called “I Am Not The Last Hero!” became the soundtrack to the season, and was later released as a single with additional remixes. Max has also starred in the independent film Treasure Raiders and TV miniseries In a Tango Rhythm which also featured Nogu Svelo! on the soundtrack. Max wrote a number of songs for Russian historical film The Turkish Gambit which appeared on the main soundtrack release. The film was released worldwide and the songs became very popular. The song won Best Soundtrack at the 2006 MTV Russia Movie Awards.
Collaborations & solo career
Max has just established his project Max Inc. in the UK. The track Shopping was a club hit and reached number 38 in the dance charts. 2nd single Infinite Highway stayed at #8 in the Music week Upfront Chart for 2 months. Max has collaborated with many British DJs including DJ Stonebridge, DJ Ripper and Digital Dog. Max Inc. has also received positive reviews from producers Martyn Ware (Heaven 17, The Human League) and Stephen Hague (Pet Shop Boys, A-ha, New Order) who have both worked on the original versions of the Max Inc. tracks.
Max recently wrote the official anthem for Team Russia for the 2012 Olympic Games. The anthem was officially launched at the beginning of January in London. Max visited the first Olympic event in London where he released the song to the media and special guests including the Ambassador of Russia and Lord Colin Moynihan.
Max is married and has two children, Iliya (18) and Taisia (7).
Max has been a participant of a few racing tournaments such as carting or the Lada Prize.
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