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Maxicrop is a company that sells seaweed-based liquid or powdered organic fertiliser, promoted as a "bio-stimulant".

Doug Edmeades, a New Zealand scientist and agricultural consultant, was sued by Maxicrop when he said that their product was useless.[1]

The resulting case Bell-Booth Group Ltd v Attorney-General reviewed evidence provided by the Ministry of Agriculture established that Maxicrop did not materially improve the growth of plants and supported Dr. Edmeades' claims of inefficacy.


  1. ^ Morgan, Jon (2008-06-06). "Outspoken scientist follows conscience". The Press. 

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