Meta-advertising
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.[1][2] It can also be used for advertisements about advertising agencies.[3]
Advertisements about Advertisements
The most common definition of meta-advertising is an ad about an ad. This form of advertising is popular with Super Bowl advertising. Super Bowl ads and spots cost far more than regular ads.[4] The Super Bowl ads are highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising.
Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product.[5][6]
Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."
Advertising for Advertising Agencies
The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency.[7]
Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here call..."
See also
References
- ^ http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
- ^ http://blogs.news.com.au/news/blogocracy/index.php/news/comments/ads_about_ads_the_campaigns_go_meta?from=mostpop
- ^ http://farisyakob.typepad.com/blog/2007/05/meta_advertisin_1.html
- ^ http://money.cnn.com/2007/01/03/news/funny/superbowl_ads/index.htm
- ^ http://www.fastcompany.com/magazine/40/rftf.html
- ^ http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
- ^ http://farisyakob.typepad.com/blog/2007/05/meta_advertisin_1.html