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Metcalfe's Food Company

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Metcalfe's Food Company
Company typePrivate
IndustryRetail
Founded2010
HeadquartersLondon, England
ProductsSnack foods

Metcalfe’s Food Company was a privately owned food business set up in 2010 by Julian Metcalfe, the founder of the sandwich chain, Pret A Manger, and Robert Jakobi. Metcalfe’s Food Company sold products under two brands Metcalfes Skinny and itsu [grocery].[1]

History

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Metcalfe’s Food Company was founded in 2009 by Julian Metcalfe.[2]

Robert Jakobi introduced chocolate covered edamame to the UK market in 2010 and sold them initially under his own ‘Pod bites’.[3] He sought a bigger platform for the product and merged ‘Pod bites’ into Metcalfe’s Food Company and become the Managing Director in October 2010.[1]

The company enjoyed a compound annual growth rate of over 200% in revenues between 2011 and 2014.[4]

In 2015, the company split into two brands.[5] 'itsu grocery' became a part of the itsu business and Metcalfes Skinny became a standalone business.[5]

In January 2016, the Diamond Foods brand Kettle Chips purchased a 26% stake in Metcalfe's Skinny Popcorn.[6]

Recognition

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In December 2013, Metcalfe's Food Company were featured as one of ten ‘Ones to Watch’ in the Sunday Times Fast Track 100.[7] The Fast Track 100 ranks the fastest growing privately owned companies in the UK.[8]

In April 2014, Robert Jakobi along with Julian Metcalfe were named as London & South finalists for the 2014 Ernst & Young Entrepreneur of the Year Award.[9] The award is considered one of the world’s most prestigious business awards and is held in more than 145 cities and in more than 60 countries worldwide.[10]

In May 2014, Metcalfe’s Food Company were announced as one of the winners of The Santander Breakthrough 50 Awards. The awards celebrate the UK’s top 50 most exciting fast-growth companies.[11]

In December 2014, Metcalfe’s Food Company were ranked at number 4 in the Sunday Times Fast Track 100.[12]

References

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  1. ^ a b "Itsu founder nurtures a new generation". www.ft.com. Archived from the original on 8 October 2023. Retrieved 10 February 2024.
  2. ^ "Robert Jakobi MD of Metcalfe's Food talks to The Startup Magazine | The Startup Magazine". 1 April 2014. Archived from the original on 1 April 2014. Retrieved 10 February 2024.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. ^ "Cinema-goers snap up snack beans". Evening Standard. 12 April 2012. Retrieved 10 February 2024.
  4. ^ "Fast Track 100". Fast Track 100. Archived from the original on 2 September 2017. Retrieved 8 June 2017.
  5. ^ a b "Metcalfe's is the fastest growing private food and drink firm". Food Manufacture. 8 December 2014. Archived from the original on 5 December 2015. Retrieved 8 June 2017.
  6. ^ Butler, Sarah (13 January 2016). "Kettle Chips buys 26% stake in Metcalfe's Skinny popcorn". The Guardian. Retrieved 23 February 2024.
  7. ^ "Fast Tracks Ones to Watch". Fast Track. Archived from the original on 22 March 2016. Retrieved 8 June 2017.
  8. ^ "Fast Track 100". Fast Track 100. Archived from the original on 25 May 2011. Retrieved 8 June 2017.
  9. ^ "Dynamic London and South entrepreneurs create 24,000 jobs and turn over £4.6 million". Ernst & Young. 24 April 2014. Archived from the original on 3 March 2016. Retrieved 8 June 2017.
  10. ^ "EY Entrepreneur of the Year". Ernst & Young. Archived from the original on 12 June 2017. Retrieved 8 June 2017.
  11. ^ "Metcalfe's Food Company Breakthrough 50 Awards". Breakthrough 50. Archived from the original on 13 August 2014. Retrieved 8 June 2017.
  12. ^ "Fast Track 100". Fast Track 100. Archived from the original on 4 March 2016. Retrieved 8 June 2017.
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