Michael Brito

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Michael Brito
Michael Brito.png
OccupationBusinessman, author
EmployerLewis Pulse

Michael Brito is an American businessman and social media strategist.[1][2] He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company.[3][4]


Brito was a social media strategist at Intel[5] before he was appointed senior vice president for social business strategy at Edelman Digital.[6][7] In 2011, Brito wrote Smart Business, Social Business: A Playbook for Social Media in Your Organization.[8][3][9] Brito's second book, Your Brand: The Next Media Company, was published in 2013.[10] The book details the needs of companies in order to reach customers through technology.[4][11][12] Brito later became group director at WCG, a subsidiary of W2O Group,[13][1] and was then appointed head of social marketing of W20 Group.[14][2] He has served as adjunct professor at the University of California, Berkeley and San Jose State University.[15] In March 2016, Brito became senior vice president of US digital operations for Lewis Pulse.[16]


  • Michael Brito (July 2011). Smart Business, Social Business: A Playbook for Social Media in Your Organization. Pearson Education.
  • Michael Brito (9 October 2013). Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships. Pearson Education.


  1. ^ a b Tammy Mastroberte (12 December 2013). "8 Tips for Social CRM Success". Hospitality Technology. Retrieved 21 April 2016.
  2. ^ a b Blake Morgan (31 August 2015). "When Brands Try Too Hard On Social Media". Forbes. Retrieved 21 April 2016.
  3. ^ a b Blake Landau (7 January 2013). "Is This the Age of Influence of Advocacy". Huffington Post. Retrieved 21 April 2016.
  4. ^ a b Leigh Buchanan (7 October 2013). "If You Aren't Telling Stories, You Aren't Getting Though". Inc. Retrieved 21 April 2016.
  5. ^ Wailin Wong (26 May 2009). "Social media ties, technology addiction can strain interpersonal relationships". Chicago Tribune. Retrieved 21 April 2016.
  6. ^ Jennifer Preston (29 February 2012). "If Twitter Is a Work Necessity". The New York Times. Retrieved 21 April 2016.
  7. ^ Jenna Schnuer (23 April 2012). "How to Manage Your Brand's Social Life". AdvertisingAge. Retrieved 21 April 2016.
  8. ^ Chuck Kent (8 May 2013). "Where is Content Marketing Heading". Branding Magazine. Retrieved 21 April 2016.
  9. ^ Francine Hardaway (7 August 2011). "Social Business: Get Out of the Office". Business Insider. Retrieved 21 April 2016.
  10. ^ Mark Fidelman (14 August 2013). "5 Priceless Lessons About The Future Of Business". Forbes. Retrieved 21 April 2016.
  11. ^ David Bohan (18 July 2015). "Cultivate brand advocates to boost social media presence". The Tennessean. Retrieved 21 April 2016.
  12. ^ Marisa Peacock (18 September 2013). "Want to Capture Customers' Attention? Act Like a Media Company". CMS Wire. Retrieved 21 April 2016.
  13. ^ Ricardo Bilton (20 May 2014). "Which social platform has the most retail potential". Digiday. Retrieved 21 April 2016.
  14. ^ Elena Prokopets (2 November 2015). "3 Effective Tips for Marketing to Millennials". Huffington Post. Retrieved 21 April 2016.
  15. ^ Rachel King (30 January 2013). "Academics: There's a difference between social business and social media". ZDNet. Retrieved 21 April 2016.
  16. ^ Aarti Shah (25 March 2016). "Lewis Pulse Snags W2O's Michael Brito For US Leadership Role". Holmes Report. Retrieved 21 April 2016.