Michael Jay Moon

From Wikipedia, the free encyclopedia
Michael Jay Moon
Occupation(s)Co-founder and CEO of GISTICS Inc.
Notable workFirebrands: Building Brand Loyalty in the Internet Age

Michael Jay Moon is the co-author of Firebrands: Building Brand Loyalty in the Internet Age, as well as the co-founder and CEO of the consulting and research company GISTICS Inc.


Moon was a contributing editor for Morph’s Outpost from 1993-1995, launching the magazine and writing a monthly column.[1] A technical publication on emerging multimedia design technology, it was based on the design of '60s underground newspapers.[2][3] He was a blogger for Customer Engagement Agencies, DAM for Marketing and Engagement Marketspace.[4] In 2000, he co-authored Firebrands: Building Brand Loyalty in the Internet Age with Doug Millison.[5] The book is now available in 13 languages.[6]


Michael Jay Moon, Doug Millison, Firebrands: Building Brand Loyalty in the Internet Age, McGraw-Hill Osborne Media, 2000[7]

GISTICS Inc.[edit]

Moon began his career in Silicon Valley at the microcomputer company IMS Associates, Inc. in 1978, working in marketing and business development roles.[8] He went on to work with Regis McKenna at Regis McKenna, Inc., working on the advertising accounts of Apple, Intel, and Microfocus.[9] He founded his first marketing and communications agency, Michael Moon Associates, in 1981.[10][11]

After working at various Silicon Valley market research firms, Moon co-founded the Oakland-based GISTICS Inc. in 1987 as a research firm exploring the deployment of new technology, and serves as its president and CEO.[12][13] Since 1991 it has focused almost exclusively on digital media and marketing automation.[14] GISTICS researches emerging technologies and provides recommendations for companies to apply them to business and marketing applications.[15][16] GISTICS also explores emerging trends in social media, and how technology companies can apply them as part of their market entry strategy.[17]

Awards and associations[edit]

In January 1999, Chief Executive Magazine featured Moon in the magazine’s “Technology Gurus” article.[18] He also serves on the advisory board of The Vasconcellos Project, a group created to carry the vision of former Silicon Valley legislator John Vasconcellos.[19]


  1. ^ "1.04: Street Cred". Wired.com. 2009-01-04. Retrieved 2013-08-27.
  2. ^ David Pescovitz at 2:33 pm Fri, Aug 29, 2008 (2008-08-29). "Morph's Outpost 15th anniversary". Boing Boing. Retrieved 2013-08-27.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. ^ "Morph's Outpost on the Digital Frontier". Morphsoutpostonthedigitalfrontier.blogspot.com. 1994-08-08. Retrieved 2013-08-27.
  4. ^ "DAM for Marketing – Re: Michael Moon, CEO, GISTICS". Damformarketing.com. Retrieved 2013-08-27.
  5. ^ "Loyalty Hardens for Leading Brands on Internet | News". TechNewsWorld. Retrieved 2013-08-27.
  6. ^ Journal of Digital Asset Management (2006-09-01). "Journal of Digital Asset Management - Abstract of article: Carbon monoxide costs in your marcom supply chain". Palgrave-journals.com. Retrieved 2013-08-27.
  7. ^ Moon, Michael; Millison, Doug (2000). Firebrands: Building Brand Loyalty in the Internet Age - Michael Jay Moon, Doug Millison - Google Books. ISBN 9780072124491. Retrieved 2013-08-27.
  8. ^ "IMSAI 8048 Computer". Imsai.net. Retrieved 2013-09-03.
  9. ^ "Fury of Steven Jobs—a Theory, Part 1 |". Connectedimaginations.com. 2012-11-25. Retrieved 2013-09-03.
  10. ^ "Michael Moon - CEO at GISTICS Incorporated - United States". FinRoad. Archived from the original on 2013-09-21. Retrieved 2013-08-27.
  11. ^ "Full text of "Microcomputing Magazine (March 1983)"". March 1983. Retrieved 2013-08-27.
  12. ^ "Digital Asset Management Webinar". Sun.systemnews.com. Retrieved 2013-08-27.
  13. ^ Karen J. BannanPublished: June 12, 2002 (2002-06-12). "THE MEDIA BUSINESS: ADVERTISING; A new breed of advisers helps businesses see what customers like, and dislike, about Web sites. - New York Times". The New York Times. Retrieved 2013-08-27.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ^ Journal of Digital Asset Management (2009-12-01). "Journal of Digital Asset Management - DAM for marketing operations - An interview with Michael Moon of DAM". Journal of Digital Asset Management. Palgrave-journals.com. 5 (6): 330–340. doi:10.1057/dam.2009.30. S2CID 62633007. Retrieved 2013-08-27.
  15. ^ MICHAEL MOON; JEFF MARTIN; JOEL WARWICK (2002). "Business Case for Dynamic Imaging in the Enterprise" (PDF). GISTICS. Retrieved 27 August 2013.
  16. ^ Martin, Justin (1996-01-15). "CONFUSION IS KILLING CD-ROM SALES - January 15, 1996". Money.cnn.com. Retrieved 2013-08-27.
  17. ^ Rits (2011-04-26). "Social Marketing é a bola da vez - Notícias - Marketing". Administradores.com. Retrieved 2013-08-27.
  18. ^ "Michael Moon - KMWorld Magazine". Kmworld.com. Retrieved 2013-08-27.
  19. ^ "The Vasconcellos Project - Board and Advisors". Politicsoftrust.net. 2004-11-30. Retrieved 2013-09-03.

External links[edit]