Microsoft Partner Network

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Microsoft Partner Network or MPN is Microsoft Inc.'s partner network. It was formerly known as the Microsoft Partner Program or MSPP. It is designed to make resources available to a wide variety of technology companies so they can build a business around Microsoft technologies.

The program consists of 640,000 partners, vendors and service providers that build or sell solutions based on Microsoft products.[1] These partners include systems integrators, original equipment manufacturers, independent software vendors, value-added resellers, telecommunications companies, Internet hosting services, marketing agencies, and resellers.

As of 2009, this business ecosystem generated $8.70 in revenue for partner companies for every $1 that Microsoft makes.[2][3][4]

History[edit]

  • Microsoft Certified Solution Provider program was launched in 1992.[5]
  • March 2000 - Ian Rogoff was named vice president of Microsoft's Worldwide Partner Group.[6]
  • Microsoft Certified Partner program was launched in 2000.[5]
  • In 2001, Microsoft decided to invest $500 million in partner-related activities.[7]
  • November 2001 - Rosa Garcia replaces Ian Rogoff as head of Microsoft's Worldwide Partner Group.[6]
  • 2002 – Allison L. Watson replaced Rosa Garcia as the head of Microsoft's Worldwide Partner Group.[8]
  • In 2003, Microsoft invested heavily in the partner program. Microsoft signed up 5,000 new ISVs to the Microsoft's ISV Empower Program. Microsoft upped its number of technical specialists on staff to assist partners, from 700 to 2,400 in one year. Microsoft revamped its employee compensation incentive plans, tying 60 percent of bonuses in most cases to partner and customer satisfaction.[7] Microsoft also centralized its channel programs into the Microsoft Partner Program. This included consolidating OEMs, ISVs, VARs, integrators and consultants under one program.[9]
  • 2004 – Microsoft invested $1.7 billion in the partner program.[8]
  • July 2010 – John Roskill replaced Allison Watson as the head of Microsoft's Worldwide Partner Group.[10] At that time, Microsoft investment in partners had grown to $5.2 billion. This includes $3.8 billion in channel incentives, $1 billion in partner marketing, $100 million in business investment fund, and $200 million in direct partner benefits through the Microsoft Partner Network.[11]
  • Late 2010 – The Microsoft Partner Network officially launched and superseded the old Microsoft Partner Program.[12]
  • 2013 – In response to slow sales of the new Windows 8 line, Microsoft slashed Solutions Incentive Program payments.[13]

Current structure[edit]

Companies can apply to be a Microsoft Certified Partner. Partner resources include the Microsoft Pinpoint online directory, and the annual Microsoft Worldwide Partner Conference.

Other individual certification programs such as the Microsoft Certified Professional are ways for individuals to become professionally certified in Microsoft products.

References[edit]

  1. ^ Paolo Del Nibletto (16 July 2010). "Microsoft and the channel by the numbers". ITBusiness.ca. Retrieved 29 November 2011. 
  2. ^ "New Study Says IT Sector to Help Drive Global Economic Recovery". Reuters. 5 October 2009. Retrieved 29 November 2011. 
  3. ^ Sharon Pian Chan (4 October 2009). "IT jobs will grow faster than general employment, according to Microsoft study". Seattle Times. Retrieved 29 November 2011. 
  4. ^ Steve Wexler (5 October 2009). "IDC updates Microsoft ecosystem outlook". eChannelOnline. Retrieved 29 November 2011. 
  5. ^ a b Paula Rooney (25 October 2000). "USi, ManagedOps, Mi8 In Race To Be Microsoft's First Certified ASP". Computer Reseller News. Retrieved 1 December 2011. 
  6. ^ a b Paula Rooney (1 November 2001). "Rogoff Out As Microsoft Reorganizes Partner Program". Computer Reseller News. Retrieved 1 December 2011. 
  7. ^ a b Carolyn A. April (23 July 2003). "Microsoft Moves To Become Your Best Partner". Computer Reseller News. Retrieved 1 December 2011. 
  8. ^ a b Robert Wright (7 October 2004). "Allison Watson: Channel Executive of the Year". Computer Reseller News. Retrieved 1 December 2011. 
  9. ^ Robert C. DeMarzo (20 October 2003). "Prepare For An All-Out Assault By Microsoft". Computer Reseller News. Retrieved 1 December 2011. 
  10. ^ Jeffrey Schwartz (24 June 2010). "Microsoft Shakes Up Partner Organization". Redmond Developer. Retrieved 1 December 2011. 
  11. ^ Paolo Del Nibletto (16 July 2010). "Microsoft and the channel by the numbers". ITBusinessCA. Retrieved 1 December 2011. 
  12. ^ Kevin McLaughlin (10 November 2010). "Winds Of Change Blowing In Microsoft's Partner Channel". Computer Reseller News. Retrieved 1 December 2011. 
  13. ^ "Cruel Microsoft will drive us into arms of iOS, Android, warn resellers."

External links[edit]