Microsoft reaction card method

The Microsoft Reaction Card, developed by Microsoft in 2002 by Joey Benedek and Trish Miner, is a method used to check the emotional response and desirability of a design or product. This method is commonly used in the field of software design.

Using this method involves a participant describing a design / product based on a list of 118 words. Each word is placed on a separate card. After viewing a design or product, the participant is asked to pick out the words they feel are relevant. The moderator then asks the participant to explain the reason for their selection.

References

• http://uxmatters.com/mt/archives/2010/02/rapid-desirability-testing-a-case-study.php - online source of information
• https://www.nngroup.com/articles/microsoft-desirability-toolkit/