Microstay
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Microstays are residency in a hotel room for less than 24 hours, choosing the check in time and length of the stay.[1][2] Although new to the western travel industry, it emerged as a trend in the World Travel Market Global Trends Report 2013.[3][4] Under 24 hours bookings became more popular in Europe during a time where travellers demanded further flexibility in their journeys and hotels needed other sources of income, and ways to increase revenue.[1] Microstays provide a way for hoteliers to boost revenues[5], as they can increase room inventories by selling the same room twice in a day.[6]
Business travellers make up the majority of the customer base[7]. This system also allows tourists and those taking day trips to take a break at a hotel without paying for overnight accommodation.
References
- ^ a b Weed, Julie (23 December 2013). "By-the-Hour Microstays Add to Big Hotels' Bottom Line". New York Times. Retrieved 8 November 2015.
- ^ "Ravel and tourism in a fast-changing world: New trends for 2014". traveldailynews.com.
- ^ Mark Johanson (5 November 2013). "Travel Trends For 2014: PANKs, Microstays And Asian Cruising". International Business Times.
- ^ https://s3.amazonaws.com/routehappy/Euromonitor-Report.pdf
- ^ Thompson, Hannah (21 December 2016). "Hoteliers urges to tap into "micro-stays" market to stay ahead". Retrieved 8 August 2017.
- ^ "Micro-stay is here to stay! - Hotel Property Management System Software". Hotel Property Management System Software. Retrieved 2015-10-25.
- ^ Woods, Ben. "ByHours now lets 'business travellers' book a hotel room in London for 3, 6 or 12 hours". The Next Web. Retrieved 8 August 2017.
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