Mojo in the Morning
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|Running time||6:00 am–10:00 am|
|Country of origin||United States|
|Hosted by||Mojo, Spike and Shannon|
|Original release||February 21, 2000– present|
Mojo in the Morning is a long-running American morning radio talk show that runs weekdays from 6am–10am, with a warm-up show running from 5am-6am Eastern Time. The show first launched on February 21, 2000 on Channel 955 in Detroit. It can also be heard on 104.5 WSNX-FM in Grand Rapids, Michigan and WVKS 92.5 KISS FM in Toledo, Ohio.
Mojo in the Morning is currently hosted by Mojo, Spike and Shannon and is under contract to IHeartMedia through 2020. The show actively supports various charities and has launched two local charities: the "Breaking & Entering Christmas Wish" (where they show up on the recipient's doorstep with clothing, food, toys and Christmas trees) and "Time Team" (where they encourage listeners to donate their time for various community service projects). The show also donated proceeds from sales made for CDs of their "Phone Scam" segments.
- Mojo (host, 2000–present)
- Spike (host, 2000–present)
- Shannon Murphy (host, 2009–present)
- Producer Rachel (executive producer, 2007–present)
- Joey (social media/web-content director, 2016–present)
- Meaghan Mick (Toledo affiliate host, 2017–present)
- Mike Aguilar (Grand Rapids affiliate host, 2017–present)
- Ashley Nics (2019–present)
- Sara Fouracre (2000–2007)
- Producer Chad Mitchell (2000–2007)
- Eric Harthen (2000-2004)
- Chuck Gaidica (2000–2002)
- Kyra Dillard (2006–2009)
- Rob Graham, known as "Rob the Web Guy" (2008–2011)
- Fletch (2010–2013)
- Randi (2011-2015)
- Calvin (web-content director, 2013–2015)
- Slim (audio producer, 2013–2018)
Benchmark segments and events
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The show features multiple segments that focus on elements such as the lives of the hosts, their guests, celebrities, and pop culture.
- War of the Roses
- Held every Thursday, the segment consists of Shannon calling a listener's significant other that is believed to be cheating. She pretends to be a florist offering a dozen free roses to be sent to the person of his or her choosing, with the possibility for the potentially unfaithful partner to send the flowers to the wrong person.
- Phone Scams
- This segment has the host Spike prank calling a victim selected via requests on the show's official website. It is held each morning and notable victims of the segment have included Donald Trump, Ludacris, Charlie Sheen and The Chainsmokers. On a November 2013 broadcast, the hosts noted that Spike had completed his 1,000th phone scam on the program.
- Senseless Survey
- This segment airs each Tuesday and is similar to the Phone Scams and was initially created in 2009 in response to news that the U.S. Census Bureau was having difficulty with the official 2010 United States Census. In the segment Spike calls an unsuspecting person and poses as an official taking a national poll.
- Street Scams
- Spike pranks people in person rather than on the phone and the results of the practical joke are shared live on the air and in online videos.
- Dirty on the Thirty
- An hourly celebrity gossip segment hosted by Shannon.
- Throwback Throwdown
- Every Friday show members compete in a contest similar to Name That Tune where they must identify songs from the 1980s, '90s and 2000s. If songs are identified correctly, listeners have the ability to win prizes.
- Second Date Update
- Each week, the show attempts to find out why a listener isn't getting a call back after a first date. This usually results in the show calling the "date" on the air to ask direct, revealing questions.
- Break Up or Make Up
- Romantic couples share details of their relationship struggles to determine if listeners believe the couple should remain together.
- Six on Sex
- In this segment Mojo encourages a listener to call his or her parents and listen to Mojo ask the caller six personal questions about their sex life while the call is played on air. If the parent does not hang up before the questions are answered, the caller wins a prize.
- 5 @ 655
- Two listeners battle each morning in a quiz of recent pop culture headlines. The winner continues to play again the next morning while the loser gets a prize. After fifteen wins, the caller then challenges Shannon in a game called 'Smarter than Shannon'
- Five Lies to Tell Your Mom
- Each week, the show airs a phone call between a listener and his or her mother. The listener volunteers to convincingly tell his or her mom all five lies created by the show to encourage a dramatic response from the shocked mom. The goal is for the listener to keep his or her mom on the phone throughout the entire call.
- Singles Mingle
- The show hosts several parties throughout the year for single listeners to meet a mate. The parties are usually themed and are by invitation only. Entertainment for the party can include a live performance from a national recording artist and the parties have been attended by people such as Mike Posner, Paris Hilton and Jessica Simpson.
- Town Tour
- Every summer the show's staff broadcasts live from various cities within their listening area, where they encourage listeners to attend the broadcast, which is usually outdoors.
Ratings, reception, and audience
Mojo in the Morning broadcasts in locations such as Arizona, Ohio, Florida, Virginia, Mississippi and Michigan, and the show has been frequently ranked as a "Top Five morning show" in Detroit's Arbitron/Nielsen PPM Radio Ratings. The show has also been voted as "Best Radio Morning Show" in many Detroit publications such as The Detroit News, Metro Times, and Real Detroit Weekly. In 2013, Mojo was named along with Howard Stern, Rush Limbaugh and Ryan Seacrest as one of the "Top 25 Radio Personalities of the Last 25 Years" according to Talentmaster, a talk radio industry publication.
Notable broadcasts and controversies
Several of the segments and broadcasts run by Mojo in the Morning have received attention from the national media, such as a 2013 segment where they had someone impersonate actor Ryan Gosling. In 2012 singer Justin Bieber left an interview early because he disliked comparisons to Justin Timberlake and jokes about Bieber being attracted to older women. As a result, Mojo (who had been hosting the interview) was briefly suspended from the show. The show also received notice for a series of phone calls between Eminem and his ex-wife Kimberly Mathers, where each would reveal personal information about the other person on the radio broadcast for all to hear.
Other show segments seen as controversial include the show hiring an airplane to fly a banner over downtown Detroit referencing the conviction of former Detroit mayor Kwame Kilpatrick; Spike trespassing on the set of Glee; a faux funeral for the Detroit Lions NFL football team due to its poor playing;, an April Fool's Day joke in which Mojo shared that the Detroit Red Wings hockey team would be relocated across the Detroit River to Canada as a cost-cutting move. and photos of Miss USA winner Rima Fakih participating in a "Stripper 101" contest sponsored by the show. In 2012 the show was threatened with legal action by former staff member Rob Graham, who claimed that the show violated HIPAA laws by discussing his personal medical history on air and that he had been encouraged to post copyrighted information on the show's official website. A lawsuit was never filed. When Detroit's NHL team built a new arena in 2017, Spike "stole" the zamboni and drove it—without team permission—through rush hour traffic to the new arena.
- "Envision Networks Partners with Mojo in the Morning". Retrieved January 3, 2017.
- "92.5 Kiss-FM Toledo Replaces The Morning Rush With Mojo". Retrieved June 7, 2017.
- Hinds, Julie. "Pop culture profile: WKQI-FM's Spike". Detroit Free Press. Retrieved April 4, 2010.
- Gonzalez, John. "Mojo in the Morning co-host Shannon Murphy makes a splash on Live with Regis and Kelly". Detroit Free Press. Retrieved August 17, 2010.
- "Mojo in the Morning Phone Scam: The Chainsmokers" – via www.youtube.com.
- "Mojo in the Morning Gets Hot In Norfolk". Envision Networks. Retrieved February 19, 2015.
- Hammerstein, BJ. "Mojo's morning crew reaches a milestone". Detroit Free Press. Retrieved April 24, 2014.
- "Best of Detroit 2013". Hour Detroit. Retrieved April 24, 2014.
- "Public Square - Reader Picks". Metro Times. Retrieved April 24, 2014.
- "Best Media". Real Detroit Weekly. Retrieved April 24, 2014.
- Gonzalez, John. "Top 25 Radio Personalities of the Last 25 Years". Retrieved July 30, 2018.
- Schlosser, Kurt. "Lyin' Gosling fools fans on the streets of Detroit". Today. Retrieved April 24, 2014.
- "Justin Bieber Shuts Down Radio Interview Over 'Mom' Joke". MTV. Retrieved April 24, 2014.
- "Eminem: Remarrying Kim didn't fix 'underlying problems'". USA Today. Retrieved April 24, 2014.
- "Airplane hired by 'Mojo in the Morning' show sends brusque message to Kilpatrick". Detroit Free Press. Retrieved April 24, 2014.
- "DJ's 'Glee' pix anger studio". DFP. Retrieved April 24, 2014.
- "Radio station gives Millen era proper burial". WZZM. Retrieved April 24, 2014.
- Hammerstein, BJ. "Mojo's morning crew reaches a milestone". Detroit Free Press. Retrieved February 19, 2015.
- "New Miss USA Once Won Pole Dancing Contest". ABC News. Retrieved April 24, 2014.
- Rosenfield, Michael. "EXCLUSIVE: Popular radio host Mojo to face legal action from former cast member". WXYZ. Retrieved April 24, 2014.
- "Spike Moves Zamboni From The Joe to LCA". YouTube. Retrieved April 10, 2017.