Mook (publishing)
A mook (/mʊk/) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines, and is a popular format in Japan.[1][2]
The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.[3]
American examples of mooks include Make and Craft.[4]
In Japan
The format remains popular in Japan, where it has been in use since at least the 70's.[5][6] An identical format, predating the term "mook", existed since the 1950's.[7]
The number of new mooks published in one year peaked in 2013, with over 8000 different new mooks published. A little over 6000 were published in 2019. Sales revenue, however, peaked in 1997 and has been mostly dropping ever since.[8]
References
- ^ Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". Japan Real Time. The Wall Street Journal. Retrieved May 10, 2014.
- ^ Taillandier, Fanny (January 13, 2014). "Mooks are here to stay". FranceLivre. Retrieved May 10, 2014.
- ^ Cannon, Garland (2000). The Innovative Attraction of English. Associated University Presses. p. 237. Retrieved May 10, 2014.
{{cite book}}:|work=ignored (help) - ^ Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook". Cooper-Hewitt, National Design Museum. Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014.
- ^ https://www.jbpa.or.jp/nenshi/pdf/p16-34.pdf
- ^ https://www.ajpea.or.jp/column/data/20061025.html
- ^ https://www.mottainaihonpo.com/kaitori/contents/cat07/051-mookbon-toha.html
- ^ https://www.ajpea.or.jp/statistics/