John Morland was Chairman from the day he founded the company until his death in 1934 at the age of 96. A devout Christian he was a highly regarded speaker at Quaker meetings, both in Great Britain and abroad. He was four times the mayor of Glastonbury and a member of the Liberal party. Both his sons and grandsons went on to become Directors of the company.
Morlands produced a range of products from sheepskin including, from the early 20th century, coats, rugs, and foot muffs for Motor car drivers. In 1928 the company made a profit of £13,867. In 1940, Morlands' made flying jackets and boots for the RAF pilots who fought in the Battle of Britain although this caused some ethical discussions within the Quaker family.
The company was a family business for over a hundred years before running into difficulties in the recession of the 1980s. The large tannery closed and the manufacturing process was moved to a smaller building. Boots and gloves are still available. It was part of the G.R. Holdings company in the 1990s.
The 31-acre (130,000 m2) site of the old Morlands factory in Glastonbury was scheduled for demolition and redevelopment into a new light industrial park, although there have been some protests that the buildings should be reused rather than being demolished. As part of the redevelopment of the site a project has been established by the Glastonbury Community Development Trust to provide support for local unemployed people applying for employment, starting in self-employment and accessing work-related training.
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