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msg.ai
File:Msgai logo.png
Type of site
Private company
FoundedMay 2015; 9 years ago (2015-05)
HeadquartersSan Francisco, California
Founder(s)Puneet Mehta
Key peoplePuneet Mehta (CEO), Dan Greene (CRO)
IndustryArtificial Intelligence
Employees50+
URLwww.msg.ai

msg.ai is an American artificial intelligence company and developer of human–computer interaction technologies founded in May 2015.[1]

History

Founded in May 2015 by Puneet Mehta, msg.ai was recruited by the global media and advertising agency, Universal McCann, to assist clients Heinz and BMW.

msg.ai worked with Sony Pictures to launch the first ever bot on Facebook Messenger for a $100M film, “Goosebumps” [2] and subsequently joined Y Combinator as a member of the Winter 2016 class.[3]

In 2016 the company received investments from several venture capital firms, including Index Ventures, Y Combinator, Bowery Capital, Salesforce Ventures and private entrepreneurs such as the founders of Google DeepMind and OpenAI.[4]

msg.ai later partnered with Facebook’s Creative Shop and the Tommy Hilfiger fashion brand to develop a brand-specific bot with the goal of outperforming existing retail shopping bots.[5]

In 2016 there was an update to the platform to incorporate multivariate testing[disambiguation needed]. This type of testing, unlike traditional A/B testing, permits the monitoring of user interaction with the bot, adjustments to the bot’s tone, and experiments with the use of media.[6]

Methodology

msg.ai’s deep reinforcement learning platform allows for conversational AI and chatbots which engage through personalized interactions at scale and one-to-one relationships throughout the entire user experience.[7]

msg.ai utilizes artificial intelligence to automate customized messages and engage in natural dialogues with deep reinforcement learning.[8] This allows the bot to interact in a conversational manner and in a number of ways, including offering product recommendations based on user preferences, answering questions regarding availability and pricing, guiding customers towards a purchase, and providing assistance to complex issues.

Partners & Customers

msg.ai has collaborated with messaging platforms, creative agencies, and technology providers to build conversational AI for brands such as Heinz[9], BMW[10], Tommy Hilfiger[11], Signal[12], and The Anne Frank House.[13]

See also

References

  1. ^ ""msg.ai" Crunchbase". Retrieved 2017-10-13.
  2. ^ "msg.ai wants to make bots big". Retrieved 2017-10-13.
  3. ^ "TechCrunch Y Combinator Winter 2016". Retrieved 2017-10-13.
  4. ^ "msg.ai Investors List". Retrieved 2017-10-13.
  5. ^ "Tommy Hilfiger Launches Chatbot On Facebook Messenger to Tie to Gigi Hadid Collection". Retrieved 2017-10-13.
  6. ^ "Multivariate testing in Msg.ai helps you measure the tone of your chatbot". Retrieved 2017-10-13.
  7. ^ "Building Bots for Messenger – Tips from the Experts". Retrieved 2017-10-31.
  8. ^ "Multivariate testing in Msg.ai helps you measure the tone of your chatbot". Retrieved 2017-10-13.
  9. ^ "Heinz BMW Convos Facebook Messenger". Retrieved 2017-10-13.
  10. ^ "5 Startups that are gaining way in 2016". Retrieved 2017-10-13.
  11. ^ "Botty-Hilfiger". Retrieved 2017-10-13.
  12. ^ "Anatomy of an Ad: How Unilever's Signal used chatbots to spread the word on brushing teeth". Retrieved 2017-10-13.
  13. ^ "Anne Frank House launches bot for Messenger". Retrieved 2017-11-02.
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