Multi-platform television

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Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is "a mode of storytelling that plays itself out across multiple entertainment channels".[attribution needed] Each medium that the story unfolds across makes a distinctive contribution.

The First Truly Multi-Platform television-based project

Some[who?] cite Big Brother 2001 as the first truly multi-platform television-based project to be developed.

Multi-Platform Entertainment Franchises

The most successful transmedia franchises have emerged when a single creator or creative unit maintains control. One notable example is Lucasfilm, which has managed and cultivated its Indiana Jones (1981) and Star Wars (1977) franchises.

Development of Multi-Platform entertainment


NBC’s The Office is one example of how networks are expanding their television series to become “multi-platform.” Different characters and story arcs are able to be explored through their website and webisodes.
The national broadcasters of Belgium (VRT) and Sweden (SVT) are developing the first pan-European multiplatform project named The Artists. This is based on the newly developed drama 2.0 format.


  1. ^ Cunningham, Stuart (2005). "Culture, Services, Knowledge: Television between Policy Regimes". In Janet Wasko. A Companion to Television. p. 199. doi:10.1002/9780470997130.ch11. ISBN 978-1-4051-0094-6. 
  2. ^ a b Jenkins, Henry (January 15, 2003). "Transmedia Storytelling". Technology Review. 


  • Henry Jenkins, Convergence Culture: Where Old and New Media Collide, New York University Press 2006
  • Mark Gawlinski, Interactive Television Production, Focal Press, 2003
  • Janet Wasko, A Companion to Television, Blackwell Publishing, 2005
  • Trevor Slack, The Commercialisation of Sport, Routledge, 2004
  • Martin Cave, Kiyoshi Nakamura, Digital Broadcasting: Policy and Practice in the Americas, Europe and Japan, Edward Elgar Publishing, 2006