Multivox Premier

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Multivox Premier Model 71 (late-1950s model)

Multivox Premier was a guitar and amplifier brand[1] of New York-based retailer/wholesaler, Peter Sorkin Music Company (Sorkin Music)[2] and its manufacturing subsidiary Multivox founded in the mid-1940s.[3] Multivox Premier products included: guitars, amplification equipment for guitar, bass and other instruments, PA amplifiers and Hi-fi stereo amplifiers.

In modern times, many Premier amplifier models are sought after by blues harmonica players for use with their microphones to achieve a distorted and "fattened" tone, such as the Twin 8 and Model 50. The Premier Model 90 Reverberation[4] unit was a direct competitor with the Fender Reverb Unit during the early to mid 1960s. They can still be found in the arsenal of many guitarists.

Some Premier guitars were fitted with DeArmond pickups manufactured by Rowe Industries of Toledo, Ohio.[5]

See also[edit]


  • Michael Wright (1995). Guitar Stories, Volume 1. Vintage Guitar Books. ISBN 978-1884883033.
      (See also online site Blue Book of Guitar Values by Blue Book Publications)
  • Premier - The Choice of Artists Across the Country (PDF). New York City, NY: Sorkin Music Company Inc. 1962. Archived from the original (Catalog, PDF) on 2014-08-13.
  1. ^ "PREMIER Electric Guitars". Blue Book of Guitar Values. Blue Book Publications, Inc. 2012.
  2. ^ "Deaths - Joseph Saltzman" (PDF), Music Trades (May 1996): 131, His Uncle, Lou Sorkin, operated a small music store on 7th Street in Philadelphia, and he joined the company as a stock clerk in 1932, ... Three years later, Sorkin shifted from music retail to wholesale and moved Sorkin Music to a small location near Union Square in New York City, ... Saltzman made the move with his uncle ...
  3. ^ "MULTIVOX Electric Guitars". Blue Book of Guitar Values. Blue Book Publications, Inc. 2012.
  4. ^ "Premier Reverb Units". HarpAmps. April 26, 2011. Archived from the original on 2014-08-13.
  5. ^ "Premier". Archived from the original on 2011-05-13. Retrieved 2013-03-10. — This site shows some premier guitar using DeArmond pickups.

External links[edit]