Multivox Premier was a guitar and amplifier brand of New York-based retailer/wholesaler, Peter Sorkin Music Company (Sorkin Music) and its manufacturing subsidiary Multivox founded in the mid-1940s. Multivox Premier products included: guitars, amplification equipment for guitar, bass and other instruments, PA amplifiers and Hi-fi stereo amplifiers.
In modern times, many Premier amplifier models are sought after by blues harmonica players for use with their microphones to achieve a distorted and "fattened" tone, such as the Twin 8 and Model 50. The Premier Model 90 Reverberation unit was a direct competitor with the Fender Reverb Unit during the early to mid 1960's. They can still be found in the arsenal of many guitarists.
- Michael Wright (1995). Guitar Stories, Volume 1. Vintage Guitar Books. ISBN 978-1884883033.
(See also online site Blue Book of Guitar Values by Blue Book Publications)
- Premier - The Choice of Artists Across the Country (PDF). New York City, NY: Sorkin Music Company Inc. 1962. Archived from the original (Catalog, PDF) on 2014-08-13.
- "PREMIER Electric Guitars". Blue Book of Guitar Values. Blue Book Publications, Inc. 2012.
"Deaths - Joseph Saltzman" (PDF), Music Trades (May 1996): 131,
His Uncle, Lou Sorkin, operated a small music store on 7th Street in Philadelphia, and he joined the company as a stock clerk in 1932, ... Three years later, Sorkin shifted from music retail to wholesale and moved Sorkin Music to a small location near Union Square in New York City, ... Saltzman made the move with his uncle ...
- "MULTIVOX Electric Guitars". Blue Book of Guitar Values. Blue Book Publications, Inc. 2012.
- "Premier Reverb Units". HarpAmps. April 26, 2011. Archived from the original on 2014-08-13.
- "Premier". musicpickups.com. — This site shows some premier guitar using DeArmond pickups.
- "Premier Amplifiers". HarpAmps. April 26, 2011. Archived from the original on 2014-07-03. — Enthusiasts' site
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