|Headquarters||Los Angeles, California, U.S.|
|Jeff Tinsley (CEO)|
MyLife (or MyLife.com) is an American Internet company founded by Jeffrey Tinsley in 2002. It provides services allowing people to find contact information for others, check their public backgrounds and reputation scores and improve their own. It previously conducted business under the names Reunion.com and Wink.com, providing people search services to find old friends and classmates under Reunion.com.
MyLife gathers information through government, social sites, public records and other sources to generate a "MyLife Background Profile," described by MyLife to be a "complete Wikipedia-like biography on every American." A MyLife Background Profile can list an individual's information including age, past and current home addresses, phone numbers, email addresses, jobs, education, photographs, relatives, a mini biography and a personal review section which encourages other MyLife members to rate each other. Mylife claims to have "over 300 million Public Background Profiles with information about almost everyone in America, 18 years old and over."  According to MyLife, a "Public Page cannot be deleted" and "only premium members can hide content on their Public Page and remove the info from the origisource."
In 2007, according to a company press release, MyLife.com received $25 Million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to CEO Jeffrey Tinsely, the company's 2008 revenue was estimated at 52 million dollars with 90% of the firm's revenue coming from paid subscriptions. As of 2009, the company had acquired several smaller companies including: Planet Alumni, GoodContacts, HighSchoolAlumni, MyAddressBook.com. That year, Ancestry.com reported it had begun a data sharing partnership with MyLife.
Products and services
The company offers services that allow people to see and control public information and reviews about them. The company also allows people to search for friends, family members and business associates or anyone, read their public pages and review them. Mylife.com includes public profiles of non-members which are created using collected public data and information.
In August 2007, the company described its website as the 6th most popular social networking site with 28 million users while a 2008 article in the LA Times criticized the company's "aggressive marketing approach." In February 2009 ComScore reported the company's website as having 18.2 million unique visitors that month and Tech Crunch characterized it as the 4th largest social networking website for January 2009.
A class-action lawsuit was filed against the company in Oakland, California in February 2011. The suit accused the company of "false solicitation" by offering monthly membership and then charging member's credit cards at the annual rate. The Washington State Attorney General's Office began an investigation in 2011 stemming from concerns that the company's TV advertisements may have violated the state's Consumer Protection Act, which prohibits unfair and deceptive practices. According to State officials the company resolved the issue by making an "assurance of discontinuance" and paid $28,000 in attorneys' costs and fees.
In February 2015, MyLife agreed to a court judgment under which it would pay $800,000 in penalties, plus $250,000 in refunds to customers. The company also will be subject to a permanent injunction that prohibits false advertising and unauthorized credit card charges.
The case grew out of a joint investigation by the Santa Monica City Attorney’s Office and the Los Angeles County District Attorney’s Office. Investigators found that MyLife was tricking consumers into giving the company their personal identifying information, and later their money, through false and misleading ads.
On March 20, 2015 this company's accreditation in BBB was revoked by BBB's Board of Directors due to recent government action involving the business's customer relations which indicates a significant failure of the business to meet standards of conduct expected of a BBB member.
- Business Wire, April 16, 2007 Reunion.com Receives $25M Funding From Oak Investment Partners
- Yahoo! Finance Reunion.com, Inc. Company Profile
- "Reunion.com And Wink Morph Into MyLife.com". TechCrunch. Retrieved October 31, 2013.
- socalTECH.com, July 22, 2008 Interview with Jeff Tinsley, Reunion.com
- "Huge new content addition for more recent years". Ancestry.com. Retrieved October 31, 2013.
- "Mylife.com FAQ". Mylife.com. Retrieved 2014-11-06.
- "Too much contact at this Reunion". Los Angeles Times. Retrieved October 31, 2013.
- "Web Scam Reborn as MyLife.com, Class Says". Courthouse News Service. Retrieved October 31, 2013.
- ABCNews.com, August 19, 2011 MyLife.com: People-Searching Website Sued as 'Scam'
- "Mylife.com agrees to tell consumers about charges, automatic renewal". SeattlePi. Retrieved October 31, 2013.
- "Washington State Challenges MyLife.com Ads". Consumeraffairs.com. October 12, 2012.
- "City of Santa Monica - MyLife.com to Pay Over $1 Million In Fines and Refunds;". Retrieved 2015-07-04.
- "Mylife.com, Inc. Business Review in Los Angeles, CA - Serving the Silicon Valley BBB". Retrieved 2015-07-04.