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Adventure Travel (bus company)

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NAT Group
Optare Solo in Llangennith, Gower Peninsula in September 2014
Founded2008
HeadquartersCardiff
Service areaSouth Wales
Service typeBus & coach services
Chief executiveKevyn Jones
Websitewww.natgroup.co.uk
MAN Lion's City in Southerndown in July 2014

NAT Group[1] is the trading name of New Adventure Travel Limited. It is a bus and coach company based in Cardiff.

History

NAT Group was established in 2008 with four buses. By 2015, it had expanded to 175 buses and coaches. Mainly 2nd hand buses from London also NAT bought the only man city smarts.

It has purchased the businesses of VR Travel of Merthyr Tydfil in October 2013 [2] and Select Local Bus of Neath in 2015.[3][4] In August 2014, NAT Group were successful in its bid to operate the Gower Explorer buses, taking over from the former operator First Cymru on 26 October 2014. NAT Group also took over the T9 TrawsCymru route from the Cardiff Bay to Cardiff Airport from First Cymru.[5]

In September 2015, NAT Group started 3 Crosscity routes in Newport. Four MCV Evolution's, Scania OmniCity's and eight Optare MetroCity's have Newports N1 Or N4 crosscity branding.[citation needed]

Criticism

In May 2015 the company faced criticism for two adverts on the back of its route X1 buses which showed a scantily clad woman and man holding a placard saying "Ride me all day for £3". New Adventure Travel said that the advertising campaign had been a "tongue-in-cheek" effort to target the younger generation and no offence had been intended, but that due to the volume of complaints, it would remove the adverts immediately.[6]

References

  1. ^ Companies House extract company no 6507924 New Adventure Travel Limited
  2. ^ NAT Group officially purchases Merthyr Tydfil based VR Travel NAT Group
  3. ^ NAT Group purchases Select Local Bus of Neath NAT Group
  4. ^ "NAT buys Select Bus Service assets" Coach & Bus Week 7 April 2015
  5. ^ All change on Gower buses South Wales Evening Post 5 August 2014
  6. ^ "South Wales 'Ride me' bus advert sparks online backlash". BBC News. 11 May 2015. Retrieved 12 May 2015.
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