Nameplate (publishing)
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The nameplate (American English) or masthead (British English)[1][2] of a newspaper or periodical is its designed title as it appears on the front page or cover.[citation needed] Another very common term for it in the newspaper industry is "the flag." It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times".
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