Nescafé Basement
| Nescafé Basement | |
|---|---|
 Initial logo | |
| Created by | Xulfi |
| Country of origin | Pakistan |
| Original languages | English Urdu |
| No. of seasons | 5 |
| No. of episodes | 59 |
| Original release | |
| Network | |
| Release | 8 September 2012 – present |
Nescafé Basement is a Pakistani music television series which features studio-recorded performances by underground and emerging artists. The show is produced by Nescafé. The artists are recruited and mentored by Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of Sajjad Ali's "Larri Adda".[1]
The show has been critically acclaimed by critics all over the world for its high quality of production, musical instruments used and the camera work.
Season 1
[edit]In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Xulfi from the band Call.[2]
Season 2
[edit]Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country.[3]
Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.[4]
Season 5
[edit]The season 5 of the show featured a total number of 73 artists' under Xulfi's mentorship[5] and was one of the most praised seasons of a music show in the subcontinent and worldwide featuring hit tracks like Bol Hu, Mehbooba and Piya Re.
Tracks in Season 5:
- Jaagna To Parega - Season Promo
- Bol Hu - Soch The Band ft. Hadiya Hashmi
- Mehbooba
- Haiderium - Zain Ali and Zohaib Ali
- Ranjhna - Shahzad-e-Ali
- Teri Yaad - Ali Khan
- Piya Re - Jahangir Niazi
- Resistance - Abdullah Siddiqui
- Aadat Instrumental - Bhanwaray ft. Goher Mumtaz
- Gharoli Ghoom Charakhra - Tahseen Sakina and Baluch Twins
Performers
[edit]- Abdullah Qureshi (Singer)[6]
- Leo Twins[7]
- Soch the Band
- Goher Mumtaz
- Tahseen Sakina
- Hadiya Hashmi
- Jahangir Niazi
- Zain Ali and Zohaib Ali
- Bhanwaray
- Baluch Twins
- Abdullah Siddiqui
- Wooly and the Uke
Awards
[edit]- Winner in Hot Beverages - PAS Awards 2013[8]
- Most Magnetic Branded Content - Maxus Magnets Award 2013[9]
See also
[edit]
References
[edit]- ^ "What is brewing in the Basement?". Kool Muzone. Ahmad Uzair. Retrieved 13 January 2014.
- ^ "Nescafé Basement – coming soon to a channel near you". Aurora-DAWN. 20 September 2012. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- ^ Sher Khan (19 September 2013). "Nescafe Basement: Bringing newbies to the fore". The Express Tribune. Retrieved 13 January 2014.
- ^ "Nescafe Basement brings challenge for Coke Studio with season two". Awaz.tv. Retrieved 13 January 2014.
- ^ Kiran, Shaiza (21 March 2019). "Nescafe Basement's Season 5 shows everyone how it's done". Diva Magazine. Retrieved 14 February 2024.
- ^ "Rising star Abdullah Qureshi planning to release new singles". Daily Times. 25 January 2018. Retrieved 4 August 2019.
- ^ R, Ariba (24 October 2018). "The Leo Twins From NESCAFÉ Basement Are Winning Hearts Of Every Pakistani!". Parhlo. Retrieved 16 September 2019.
- ^ "Beverages (Hot): Maxus for Nescafé Basement". Aurora-DAWN. 27 April 2013. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- ^ "Maxus Lahore Wins the global Maxus Magnets 2013 - Nescafe Basement (video)". Vimeo. Retrieved 13 January 2014.
- Rafay Mahmood (5 November 2013). "Verdict on Nescafé Basement: Promising but non-experimental". The Express Tribune. Retrieved 13 January 2014.
- Sameen Hassan (5 January 2014). "Nescafe Basement: Redefining Music & Creating Wonders!". The Nation. Retrieved 13 January 2014.
- Adil Iqbal (14 November 2013). "Coke Studio vs Nescafe Basement – is there a winner?". The Express Tribune BLOGS. Retrieved 13 January 2014.
- "Coke Studio vs Nescafe Basement vs Pakistan Idol: Battle of the Brands". brandsynario. Sami Iqbal. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- "Nescafe Basement, unsung show". DAWN.com. 29 December 2013. Retrieved 13 January 2014.
- "Nescafe Basement scores big over Coke Studio". DOSEOFME. Umair Khan. Retrieved 14 January 2014.
