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Initial logo of Nescafé Basement
|Country of origin||Pakistan|
|Original language(s)||English, Urdu (اُردُو)|
|No. of seasons||5|
|No. of episodes||59|
|Original release||September 8, 2012 –|
Nescafé Basement is a Pakistani music television series which features live studio-recorded music performances by underground artists. The show is produced by Nescafé. The artists are recruited and mentored by Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of Sajjad Ali's "Larri Adda".
In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Xulfi from the band Call.
Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country.
Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.
- Winner in Hot Beverages - PAS Awards 2013
- Most Magnetic Branded Content - Maxus Magnets Award 2013
- "What is brewing in the Basement?". Kool Muzone. Ahmad Uzair. Retrieved 13 January 2014.
- "Nescafé Basement – coming soon to a channel near you". Aurora-DAWN. 20 September 2012. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- Sher Khan (19 September 2013). "Nescafe Basement: Bringing newbies to the fore". The Express Tribune. Retrieved 13 January 2014.
- "Nescafe Basement brings challenge for Coke Studio with season two". Awaz.tv. Retrieved 13 January 2014.
- "Beverages (Hot): Maxus for Nescafé Basement". Aurora-DAWN. 27 April 2013. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- "Maxus Lahore Wins the global Maxus Magnets 2013 - Nescafe Basement (video)". Vimeo. Retrieved 13 January 2014.
- Rafay Mahmood (5 November 2013). "Verdict on Nescafé Basement: Promising but non-experimental". The Express Tribune. Retrieved 13 January 2014.
- Sameen Hassan (5 January 2014). "Nescafe Basement: Redefining Music & Creating Wonders!". The Nation. Retrieved 13 January 2014.
- Adil Iqbal (14 November 2013). "Coke Studio vs Nescafe Basement – is there a winner?". The Express Tribune BLOGS. Retrieved 13 January 2014.
- "Coke Studio vs Nescafe Basement vs Pakistan Idol: Battle of the Brands". brandsynario. Sami Iqbal. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
- "Nescafe Basement, unsung show". DAWN.com. 29 December 2013. Retrieved 13 January 2014.
- "Nescafe Basement scores big over Coke Studio". DOSEOFME. Umair Khan. Retrieved 14 January 2014.
- Official website
- Nescafé Basement on Facebook
- Nescafé Basement on Twitter
- Nescafé Basement on SoundCloud
- Nescafé Basement's channel on Vimeo
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